33” Export City of Friends Opens with Music, Fanfare
The ‘City of Friends’, a platform for friends and consumers of “33” Export Lager Beer to celebrate the value of friendship in an atmosphere of fun, music, and dance was June 28, 2017, declared open at the Oniru Beachfront, Victoria Island, Lagos.
Hosted by actor and presenter, Gideon Okeke, activities in the ‘City of Friends’ opened with games, as Orezi serenaded the crowd with an amazing performance. Other highlights of the night were captivating musical performances by Small Doctor, M I and Flavour.
Guests at the event were given an opportunity to share heartfelt messages of friendship with friends and loved ones. DJ Neptune, during his performance, also shared an emotional message about CDQ – one of Nigeria’s top entertainers and his own friend – who helped him when he had nothing and assisted him on his path to success.
Speaking at the event, the Portfolio Manager, Mainstream Lager and Stout, Nigerian Breweries, Emmanuel Agu said, “We are here to appreciate the essence of true friendship, because we understand its importance to lovers of “33” Export Lager Beer. The City of Friends is intended to provide all Nigerians the opportunity to celebrate the value of friendship, all in an atmosphere of fun, games, and music.”
“For the next three days, the brand, our consumers, and friends of “33” Export will be united in the spirit of fun, companionship, and goodwill, as we celebrate the World Friendship Day,” he added.
Celebrated every July 30, the World Friendship Day is a day set aside by the United Nations to promote the role of friendship in fostering peace in many cultures across the world. “33” Export Lager Beer, as the No. 1 Friendship Beer, is leveraging on its essence to promote solidarity, mutual understanding, and reconciliation.
Over the next two days, the experience will include more games and competitions, with musical performances from top artistes and Disc Jockeys such as Femi Kuti, 2Baba, 9ice, Phyno, Flavour, Seyi Shay, MI Abaga, DJ Neptune, DJ Lambo, among others.