BrandCrunch Learning Sessions Hold Today at Renaissance Hotel, Lagos
The BrandCrunch Learning Sessions, a landmark development in the industry kicks-off 9:30 today at the Renaissance Hotel, Ikeja with Bayo Adekanmbi, Chief Transformation Officer, MTN and Steve Babaeko, CEO, X3M Ideas doing justice to the theme of the event- “Marketing in the era of Big Data: the Changing Paradigm”.
From the Convener
With your support, BrandCrunch has built a solid reputation and followership as the pioneer wholly online marketing centric publication. Set up in December, 2011 with a rich repertoire of contributors and writers.
Our 6 years plus in the industry and an earlier 13+ on the beat distinctly place the Brandcrunch as the platform with the news and the ability to bring a new order courtesy our professionally sound and savvy news contacts and sources.
The BrandCrunch Learning session with its maiden edition brings together industry leaders and players across the client and agency divides as well as the media in a semi formal an interactive session that discusses and tries to proffer solutions to some nagging industry issues.
The essence of this is to keep the industry at the fore-front of innovation, developments and trends in marketing and related industries just as to continuously task and keep our numerous readers and followers on the cutting edge of business especially as it relates to marketing.
BrandCrunch as a platform sold on profitable information and knowledge sharing, we do this by bringing together, the “town and gown”, accomplished practitioners who have made marks in global reckoning professionally, just as they are academically sound and have successfully and consistently too married theory with practice to achieve enviable success for their organization and the industry at large.
There is no better a time than now that the industry needs to share knowledge, it’s the era of “sharing economy”, the Nigeria’s marketing industry should not be caught napping as especially as the era of big data dawns on everyone.
We are embarked on that journey today as we serve you first hand the debut edition of our professional and life changing Learning sessions.
The theme for this first session is thoughtfully selected by the board of editors as the new global order in marketing is “Data; Big Data”. Therefore the session will focus on: “Marketing in the Era of Big Data: The Changing Paradigm”. Globally, body of knowledge is being generated; marketers in Nigeria need to join the conversation, share knowledge and deploy new knowledge and relevant learning in providing marketing solutions to corporate organisations and brands.
On hand to steer this conversation are accomplished professionals across the client and agency sides – suave and unassuming, Bayo Adekanmbi, Chief Transformation Officer, MTN Nigeria and Steve Babaeko, CEO, X3M Ideas, Lagos.
Of course, loads of appreciation to our supporters without whom this project will remain a “dream in the pipeline”, I talk about CMRG; X3M Ideas; Big& Bold; Brooks & Blake and our broadcast partner, Classic FM 97.3, the station that plays all the music you know , thank you so much.
I urge all of to seat back, LISTEN; DISCOVER and SHARE new Knowledge.
Thank you all for coming, enjoy the sessions and reflect on the learning for a better tomorrow.
Read Speakers Profiles Here