Balkeem Targets Igbos with New Offering
In view of contributing to the Made in Nigeria Product Campaign, Balkeem Nigeria Limited, foremost manufacturers of Ijebulawa, a refined and well packaged garri product in the country has introduced another hygienically packaged garri into the market.
Igbokwuenu, a brand of yellow garri, is specifically packaged for the consumers especially those from the South-East and South-South regions.
Igbokwuenu is a combination of white garri blessed with palm oil. It is a bit more nutritious than the white garri with antioxidants that help to reduce the effects of any negative health issues that may arise from cyanide or any harmful substances.
According to the manufacturer, Balkeem Nigeria Limited, Igbokwuenu is introduced into the Nigerian market to offer consumers something different from what they buy from the open market.
‘’Our company is conscious about the health of the Nigerian consumers, and we realised that there are several yellow garri in the market which their origin are not known. It is our belief that Igbokwuenu will fill this gap and help consumers to make a better choice.
‘’The commodity is prepared under a very hygienic environment which guarantees consumer’s health safety.
‘’The product can be soaked in cold water, used as snack, cereal, or light meal. It can be mixed with sugar or honey and sometimes roasted peanuts or groundnut or evaporated milk can be added.’’
The company added that, ‘’Igbokwuenu is available in major shopping malls which include Shoprite, Spa, Games, Justrite, Globus, Super Saver, De-Prince and other supermarkets across Nigeria.’’
The product is certified by National Agency for Food and Drug Administrative and Control (NAFDAC) and it comes in 2kg size only for now.
It would be recalled that Balkeem Nigeria Limited launched its white garri (Ijebulawa) into the Nigerian market in 2012. The product is properly made from filtered cassava products prepared under a very hygienic environment without any preservative.
It is the first locally waterproofed package and cartooned garri in Nigeria and is widely accepted in the Nigerian market as at today.
Balkeem Nigeria Limited is a supporter and promoter of made-in-Nigeria products and understands the need to tap into the numerous natural resources that are available in Nigeria thereby making efforts to rebrand the nation’s local contents.