Starcom Media Changes Name to Media Seal
One of Nigeria’s leading media specialist agency, Starcom Media has dropped its old trade name in a strategic brand overhaul choosing to be known as Media Seal hence forth.
Ayo Oluwatosin, Group Managing Director, Rosabel Advertising, the holding company, in a low key event on Tuesday in Lagos explained that the decision to rebrand the company is part of a “larger strategic goal aimed at repositioning the business for sustained market leadership in the unfolding new global play”.
Over the past 17 years, Starcom Media which operates from two offices in Lagos has become synonymous with delivering insight-driven strategies within the bounds of high ethical stands, the GMD declares, adding that it is time to rebrand this winning team for greater efficiency and to take advantage of the market.
Hinging on the new name, he noted that MEDIA SEAL would work with clients in creating memorable consumer experience across diverse media platforms.
“The Starcom team has a compelling pedigree in the industry which MEDIA SEAL is set to take to another level with advanced technologies that unearth real consumer motivations. Over the years, the agency has won numerable awards from campaigns that have positively impacted clients’ business. Beyond that, accolades have been won also in recognition of our business processes”, Oluwatosin stated.
As a leading media specialist shop, over the years Media Seal has garnered impressive awards including the ‘APCON Most Compliant Agency in Aviation Industry’ – 2013, ‘Positive Impact Award’ – 2012; ‘Platinum Brand Excellence Award’ – 2012; ‘Marketing World Media Agency of the Year’ – 2012 & 2013 (back to back).
The company has also won triple times back-to-back the “Most Outstanding Media Agency of the Year” (Marketing Edge), 2013, 2014 & 2016; “West African Best Quality Media Planning and Buying Agency of the Year” (2015), Management Development Institute; and “Best Advertising Agency of the Year” at the Brand King awards 2015.
The company led by Ayodele Kupoluyi as Managing Director also enjoys a high pedigree in global best practice and professionalism as a front line media specialist agency in the country.