Start-up ‘Jare Adejobi Reveals Emon Signature’s Success Factors
In an country, where looking for white-collar job is becoming more frustrating by the day, the wise are acquiring and sharpening new and latent skills with a bid to transform from the commonplace job seekers to being employers of labour. Emon Signature is a case in point.
This captures the story of young and extremely talented, ‘Jare Emon Adejobi, a start-up and CEO, Emon Signature, a bespoke fashion label with a touch of class. Jare, a graduate of Obafemi Awolowo (OAU), Ife studied Public Administration but instead of joining the legion of the country’s unemployed battalion, opted to explore his innate talents which include writing as a freelance, fashion, music director and sound engineer.
While doing all of these, the kernel of fashion sown in him decades back through his mum, a fashion persona during her hay days, surged forth and did took the shine from other loves.
The fashion industry is regarded as one of the promising industries in Nigeria, though not as celebrated as music, individuals including start-ups who have carved own niche areas through appropriate differentiation in fashion industry are beginning to reap from their toils as they progressively build impressive future from the mere vocations.
‘Jare had no choice but to be close to Mummy! He grew up in a polygamous family. The father had eight wives and his mother was the youngest with three boys. Being the youngest and mummy’s pet, the issue got more complicated when his father died while he was still very tender in age. Growing up with a single parent and as mum’s apron string, he had to struggle to do everything to delight mummy and awaken his survival instincts even at that early age 12.
Recounting how he started the business, Jare who was already running a dry cleaning ‘business’ combined with academics in his University days revealed that majority of his clients used to complain about their tailors, ‘’I just saw that area as an area of need, and I wanted to tap into the opportunity; that was how I started’’ he said.
However, he still acknowledges his closeness to mum and the role she played as a driving force for his passion for the fashion business. According to him, my mom had sewing machines and was very good at what she did then that possibly inspired those instincts in me, he reminiscences. However, Jare has since taken up learning in the art and business of his chosen vocation and new career path from some masters of the game locally and internationally.
Emon Signature has done exclusive jobs for celebrities and today gladly services clients cutting across different social strata. The CEO reveals that he loves the creative part of the business so much. In his words, ‘’I like to sketch. I sketch out a lot of designs because I try as much as possible to imagine what the creation is going to look like in the end. Before we start to produce, I like to have a picture of what it’s going to look like. I love my clients having an idea of what their attire is going to come out like, so I love that part of the business, as my sense of imagination and ideas come to play. Of course, Ideas rule the world!
“Jare, a gifted mixer and an extrovert through and through, also likes “relating with my customers, noting their ideas, having to collate their ideas, having to get them to buy what I have for them and then feedback after we produce’’. These among others, are the business’ trade secrets and success factors he reveals.
Though, Emon signature has been doing great job growing the fashion label, hand-made foot wears and the laundry businesses simultaneously, we were concentrated on building the back-end to ensure we delight our clients at all times because we don’t take a chance with our clients. ‘Jare attributes this to his style of business. “Most of the jobs we do are based on referrals after a job well done and it has been amazing for the business. I don’t get to really look for clients as it were. It’s like a pull strategy, rather than push’’, he discloses.
The Emon signatures label rides on its ability to deliever composite and complementary services. It handles client’s wardrobes from the start to finish. ‘’Everything from head to your toes, we can cater for all. Apart from our bespoke apparels, the shoes for instance are just amazing. All are professionally crafted, hand-made and tailored to suit he explains with infectious enthusiasm.
To young “Jare, budget matters but his client’s budget can never go wrong. He explains, in creating a wardrobe, the price is a determinant factor depending on individual preferences but Emon signatures cares depending on requests of the clients.
Considering the successes recorded in every arm of the fledgling group, the young “fashionpreneur” ascribes the achievements to the unflinching grace of God, his background and the experience he has gained in walks of life. He says ‘’the hustling which has been part of me growing up, keeps me going, that helps me understand what people are going through, that helps me relate efficiently to different times and seasons’’.