Nimn Ready to Enforce Marketing Act, Gives Deadline for Compliance
The National Institute of Marketing Of Nigeria has set out plans to restrategize the institutes by enforcing the provision of the NIMN Act, which mandates marketing professionals and marketing related organizations in Nigeria to obtain practice license from the the institution while also giving ultimatum to members who have not contributed financially to the institutes to regularized by the end of his year.
This was made known by the president of NIMN, Mr Tony Agenmonmen during a press conference today at Ikeja, Lagos. The president stated that there are thousands of marketing professionals in Nigeria who are not registered with NIMN and by the position of the law; they are clearly in violation of the NIMN Act. He added that the responsibility for compliance rests on both the individuals and the companies that employ them.
In his word, “Section 20(2) of the Act states: If on or after the coming into force of this Act, any person who is not a member of the institute practices or holds himself out to practice as a marketer for, or in expectation of reward or takes or uses any name, title, addition or description, implying that he is in practice as a marketer, he commits and offence.”
Mr. Tony maintained that the institute act as sole professional marketing body chartered National Institute of Marketing of Nigeria Act No 25 of 2003 and charged with the responsibility of regulating and controlling the practice of marketing profession in Nigeria. He added that NIMN has the duty to determine who marketers are, determine standard of knowledge to be obtained by person seeking to become member, maintaining discipline within the profession among others
He added that as a person or company who has marketing department or engages in the practice of marketing or renders professional service or assistance in matters relating to the practice of marketing, the person is a marketer and must comply with the institute Act.
Mr Tony said membership of NIMN is compulsory for anyone who practices marketing either as individual or corporate organisation. In his words, ‘’as It stands today, there are thousands of marketing professionals who are not registered with the institute. By the position of the law, they are clearly in violation of the NIMN Act and currently practicing illegally’’
As way of encouraging the defaulters, the institute has created a window of opportunity for a special Fast Tracked Executive membership programme. This programme covers all categories of membership, including associate, full member and fellow.
The president said interested professionals can register for the fast tracked programme through its online portal http://nimn.com.ng/ipay/members_registeration.php while those who may not be able to meet the requirement for the fast tracked executive membership will need get it through the institute examination. The grace period is opened for interested candidates between 12 September to 31 December 2017 to undertake the programme.
On the enforcement of the law on after the grace period , Mr. Tony said the institutes is to avoid the use of force, except this is a very last result instead provide networking opportunities, create an avenue for interaction and sensitize everybody. He noted that at the expiration of the grace period, comprehensive names of marketing practitioners, including organisations that have registered and therefore are in compliance will be published. “Practitioners and organisations not in the register will be seen as unable or unwilling to comply with the provisions of the law and will be handled in accordance with the provisions of the Act accordingly.” He said
Also on members who have not been financially active, the President said there are thousands inactive members including fellow who have not paid their membership subscription for the past 10 years. ‘’technically and practically, their membership of the institutes has lapsed, as membership of the institute is not for life. Once conferred, it has to be renewed every year. The practitioners in such category also have up to 31 December to regularize their membership by paying their accumulated subscription up to 2017. If they fail to do so, their names will not be in the register and the provision of the Act will also apply’’. He said
Mr. Tony also highlighted some of the achievements of the institute since his emergence as the president last year which includes reduction of the number of banks from 13 to 5 and put all of them under one platform to improve accountability and transparency, creating a new logo for the institute, former proclamation by the minister of Industry, Trade and Investment among others