Heineken Backs Lagos Fashion and Design Week 2017
For the third consecutive year, Heineken has announced that it will be sponsoring the 2017 Lagos Fashion and Design Week .The number one fashion event is a platform that showcase the best in the fashion industry across Africa continent.
The 4-day fashion event. is scheduled to take place at Eko Atlantic, Victoria Island, Lagos from Wednesday, October 25th to Saturday, October 28th, 2017.
Founded by Style House Files, Lagos Fashion and Design Week, leads the way with initiatives that supports, strengthens and develops the fashion industry. Connecting with over 20 million Pan-African insiders, LFDW features Runway Shows, Fashion Business Series, Fashion Focus Talks, and the #HLFDW After Party. This year’s events will feature an exciting four-day line up themed “Africa: Shaping Fashion’s Future”
Speaking at the press cocktail to officially kick off this year’s event, Franco Maria Maggi, Marketing Director, Nigerian Breweries said sponsorship of the Lagos Fashion and Design Week is Heineken’s way of inspiring its Nigerian and African consumers to break through every border and open their world to perform their craft and skill to the world.
“We are excited to be a part of this unique experience once again as Lagos shows the beauty of African fashion to the world and how Africa will shape fashion’s future. We are even more excited to showcase the first ever Heineken Africa Inspired Fashion Collection at this year’s Lagos Fashion and Design Week, a demonstration of Heineken’s appreciation of African designs and designers, made possible through a collaborative work between the Heineken East Africa team, global Heineken design team as well as the Nigerian team”.
East African designers set to feature at the Heineken LFDW 2017 were selected through a highly competitive ‘Africa Inspired Fashion Challenge’ which motivated the best and most innovative East African emerging designers to create a truly Heineken inspired African fashion collection.
The two highly talented winning designers, Lulu Mutuli and Azra Walji, supported by the Global Heineken Design Team and LEW design house have created the Heineken Africa Inspired Fashion collection, a unique brand fashion collection, truly Africa inspired, to be showcased at the Heineken LFDW 2017.