Dolapo Otegbayi Emerges Outstanding Woman in Marketing
For midwifing some of the most consumer-centric campaigns in recent times, Dolapo Otegbayi, former Marketing Manager (Peak) at Friesland Campina WAMCO Nigeria has been named as the most Outstanding Woman in Marketing for 2017.
She got the accolade at the recently held Marketing World Awards which took place at Kempinski Hotel in Accra. Otegbayi who is now the Head of Shopper Marketing- Modern Trade and Alternative Trade Business at the multinational diary company, is a brand and marketing strategist and enthusiast who partners with marketing communication specialist, brandpreneurs across the marketing ecosystem to create and deliver value to the consumers and business stakeholders.
In 2016, while the economic recession was intense, and brands were recording low sales as a result of record fall in consumer spending, Otegbayi together with the Peak marketing team changed the game of marketing communications within the dairy category with the development and execution of high profile, insightful and consumer centric integrated campaigns using the power of narratives and storytelling in building the Peak Brand.
One of the inspiring campaigns under her belt is PECADOMO which revolutionize marketing activities especially within the dairy segment. She was also responsible for the Peak Mother’s Day – Celebrity Edition and Peak Wazo no be WAZOBIA Campaign.