What the Rise of Bitcoin Means to Media, Allied Businesses
With the upsurge in the popularity and deployment of Bitcoin in a number of transactions especially in the digital space, SBI Media, a Nigeria based Media agency takes a look at what the settlement method portends to media in the light of increasing acceptance.
The world of cryptocurrency has seen an upsurge owing to the rise of Bitcoin, the most used digital currency in the world.
The value of Bitcoin has in the recent weeks soared to an all-time-high price that is not showing any sign of let down. The more it is been criticised, the more the currency is waxing stronger.
For many people in the media and marketing circles, Bitcoin is an outsider for many reasons. It is not a fiat currency we can buy media with or negotiate with.
You could have heard of initial coin offerings, ICOs, bringing to life more digital currencies that are supposed to solve one or more problems for the digital generation.
The truth is: the world of payments has changed and the reality will soon dawn on the world in general. As for the media industry, we must be awake to this reality before it disrupts (I know this a cliche but it is a fact) our business.
In the next couple of weeks, we will be sharing with you our thoughts and trends in the digital currency world and how it will affect our business.
In the meantime, it is better we pay attention to the change before we are changed by the change.
Ignorance is not an excuse.
SBI Media prides itself a next generation media agency built on the culture of bravery, thought leadership and innovation. With headquarters in Lagos, it serves a diverse clientele of technology, aviation, automobile, telecoms, eCommerce, FMCGs financial services and allied industry. Offerings cut across media strategy, research, planning and exchange.