AAAN Names Julia Oku-Jack as Head 2017 LAIF Jury, Urges Excellence
The Association of Advertising Agencies of Nigeria, AAAN has unveiled its Jury panel for the 2017 Lagos Advertising and Ideas Festival (LAIF) with highly respected Mrs. Julia Oku-Jack of the SO& U fame as Chairperson of the panel.
Mrs Oku-Jack who left core advertising as Executive Director, Creative at SO&U where she was a co-founder and a firm manager of people and process, is excited about the assignment which will see her lead other members to shoulder the onerous responsibility of restoring credibility, equity and fair-play in the awards in a bid to restore the people’s confidence in LAIF. Julia who flew into Lagos for the assignment currently works as Head, Corporate Communications, Moni Pulo Ltd, an Oil & Gas company based in Port-Harcourt.
The panel of Jury sworn-in at the Westown Hotel, Ikeja also has Tayo Ken-Suleiman, ex executive Creative Director, Rosabel and Prima Garnet, and until recently, a Communications strategist with Globacom; Pascal Anyanso, ex Executive Director with Prima Garnet Advertising; Kanmi Da-Silva, Creative Director- Insight Communications and Yomi Omoterinwa, Deputy Creative, Director, CosseTTL.
Others include Doyin Oluwole, Creative Director, ex -Insight Communications and Yash Deb, he is the managing Director/ Creative Director, Isobar, Kenya. Also expected on the jury are Dayo Adefila, ex-COO, HotSauce and Mrs. Omowunmi Owodunmi, Managing Director, STB-McCann.
Announcing the Jury in Lagos, Steve Babaeko, Chairman, LAIF Award Committee discloses that the pedigree of most members of the jury preceded them. “With their wealth of experience and brilliance displayed over the years in and out of agencies, there is no doubt whatsoever that all the insinuations and underlying currents of the past years will be doused”
While admiring the oath of service to the Jury, the President of the Association, Mr. Kayode Oluwasona also acknowledge brilliance and firmness of the jury member most of whom were well known to him while they were in active service, he urged the team to be honest, decent, truthful and confidential in the discharging their responsibilities as Jury.
He noted that a defining change is expected of them as this is the first time in LAIF’s 12 years history that a woman is heading the Jury panel which is in consonance with “Fresh Thinking” which is the theme for the 2017 LAIF Awards.
At the last awards which turned out a challenge to the very existence and continued relevance of LAIF itself, Steve as Vice Chairman of that edition had advocated for the need to use more of highly experience and respected professionals who have made their marks but may not be actively engaged to any agency. This is expected to make the judging process very independent and objective as best as it could be.
Seven of the 9-member jury satisfies this quest for independence and non aligned jury. These include the Chairperson, Messrs Ken-Suleiman, Oluwole, Ayanso, Da-Silva and Adefila while Deb, a foreign ad professional brings international flavour to the Jury.
Meanwhile, Bolaji Alausa, Member, LAIF board & Head, Committee for Selection for Jury & Judging Process, who has been on the jury of international ad awards such as Loeries and the New York Festival just like Babaeko, advocates the jury adopts best global practice, adopts the Olympic rating style, ignore materials that have won some global awards or the other and engage in robust discussions to arrive at the best decisions.
Also present at the unveiling are Temitope Jemirigbe, Vice Chairman, LAIF board, Dr. Lekan Fadolapo, Executive Director, AAAN.
A lot of freshness is expected at the 2017 LAIF Awards holds on December 10, 2017 at Landmark Event Centre, Victoria Island. The theme for the 12th edition is “Fresh Thinking”.