TOTI Prima Unveils New Lotto Brand in Nigeria
A new lotto company, TOTI Prima, recently unveiled a dynamic lotto brand in Nigeria at a colourful ceremony that took place last Sunday at the prestigious Lagos Civic Centre, Victoria Island, Lagos. It also unveiled former Big Brother Africa Reality Show winner, Uti Nwachukwu as its brand ambassador.
The event witnessed the presence of the media, celebrities and Nigerians from all walks of life including the representatives of the National Lottery Regulatory Commission (NLRC) and the Lagos State Lotteries Board who endorsed the transparency and openness of all activities of TOTI Prima Lotto.
At the occasion, the Chairman, TOTI Prima, Mario Camilleri revealed that the company had engaged in painstaking market research and strategic mapping which took about two years of planning, to come to the conclusion that TOTI Prima should play lotto in the Nigerian market. At a time when some companies are faint to invest in the Nigerian economy, Mr. Camilleri showed confidence in Nigeria and the Nigerian people. According to him, TOTI Prima believes in Nigeria, her economy and her people. The company sees a country where it can contribute its own quota to make the economy more robust. He added that the company feels the energy of the people and the vast opportunity in the land for companies that are ready to bring something refreshing to the people and the economy. TOTI Prima is ready to give the people the game to fly their dream, he said.
The Chairman further revealed that, apart from the approval from both the Lagos State Lotteries Board and the NLRC, they also discovered that the Nigerian market is a mature economy, with truly strong regulators, world class banks, professional lawyers, creative marketers and other support companies who, they believe, could help them get to their final destination. “Today we believe that we are able to change people’s lives, as well as perception of lottery in Nigeria.”
Mr. Camilleri also revealed his dream of TOTI Prima Lotto becoming a household name in Lagos and in Nigeria as a whole. He said that the company’s strategy is to create a very strong TOTI Prima brand equity based on integrity, sincerity, tenacity of purpose and delivery starting from Lagos, and subsequently across all the states of Nigeria. This, he said, explains why the brand, apart from serving as supplementary income and improving people’s well-being, is positioning itself as a choice instrument that brings Dreams to Reality besides Changing People’s Stories.
The event also saw Mr Alibi Idowu won One Million Naira, as the very first winner of TOTI Prima in a raffle anchored by the brand ambassador, Uti Nwachukwu.