Jumia Partners Dangote, Records Highest Black Friday Figures in Years
Jumia Nigeria has announced partnership with Dangote cement in the ongoing Black Friday sales campaign where the company confirmed that its 2017 Black Friday festival recorded its highest figures ever since the introduction of the event in Nigeria in 2013.
While commenting on the partnership, the Chief Executive Officer, Jumia Nigeria, Juliet Anammah, stated that it was a strategic decision because this was the perfect time to build.
According to her, the new partnership allows customers in Lagos, Abuja and Port Harcourt, to buy and ship Dangote Cement from jumia.com.ng website, at a reduced cost of N2,500 per bag and have it delivered within 48 hours from the time of placing an order.
Also speaking on the partnership, the Key Account Director, Dangote Cement, Mr. Mogbolu Chux, described collaboration with Jumia as a partnership for life.
He announced that the minimum quantity of cement that could be bought at once as 300 bags, adding that as the demand increased, the quantity would reduce.
He said, “Dangote Cement decided to work with Jumia Nigeria based on its credibility and excellent performance over the years in online shopping management”, adding that the new initiative would help arrest the scams perpetrated by online fraudsters who deceived the people by asking them to come and purchase Dangote Cement for N1000 per bag.”
Earlier, Anammah, stated that the Black Friday festival had attracted more than 14 million visits since the commencement of the campaign on November 13.
According to her, this year’s Black Friday demonstrated the increasing capacity and flexibility of the online retail space in Nigeria.
“We delivered to the 36 states across Nigeria, and we were able to reach the neighbourhoods and shoppers who traditionally do not have access to a wide variety of products and deals,” she said.
Anammah, who described Black Friday as the busiest and largest shopping day of the year on both online and offline stores, stated that the 2017 edition reflected the increasing relevance of the special shopping period to the average Nigerian.
Sales statistics released by Jumia, showed that overall, 85 per cent of all visits were made on a mobile device, compared to 72 per cent in 2016; 86,000 smartphones and counting have been sold in the past two weeks; 380,000 number of spaghetti packets that have shipped out; and the number of times the Jumia app has been installed since the beginning of Black Friday festival, is 208,214. The statistics also showed that the top selling feature phone has been the Tecno T401.
This year’s Jumia Black Friday Festival featured partnerships with Intel, Pampers, Infinix, Philips, Fero, HP, MTN and Air France-KLM.