Nigeria: Fans Confer “Igwe of Goals” on Thierry at Guinness “Made of Black” Activation
The Guinness “Made of Black” activation took a grand turn yesterday in Lagos as football legend, Thierry Henry’s fanatical followership took a new turn as Guinness and Nigerian followers and fans conferred on him the “Igwe of goals” courtesy, Guinness’ “Made of Black” campaign in recognition of his glittering career and how he has honed his craft over the year.
Speaking on the campaign that brought the four- time English Premier league top scorer and Arsenal top scorer of all time with 228 goals to his credit, to Nigeria, the managing Director, Guinness Nigeria, Peter Ndegwa explains that Guinness recognizes the passion of football fans in Nigeria therefore the brand is partnering with Thierry Henry as our “Made of Black” Ambassador to bring EPL experience home to loyal fans and consumers of our brand.
Through the partnership and activation, Guinness hopes to provide platforms to inspire fans as they carve their own path with confidence, flair and boldness just as the football star. ‘’Henry carved his own path to bring his creative flair to the game, he worked hard to demonstrate his skill and ability’ ultimately changing the way the game was played in England and showing that he was truly Made of Black campaign’’.
The “Made of Black” campaign according to Adenike Adebola, Marketing Director, Guinness Plc is not about colour but strong will, personal conviction, confidence to choose your own path and passion to pursue it. Thierry demonstrates these through and through. He is also France’s all time goal scorer with 51 goals to his name.
Guinness also rewarded raw passion to succeed demonstrated by Goodluck Obieze who becomes Guinness Nigeria’s “Made of Black” ambassador. Obieze, is an amputee footballer with an incredible passion for football.
As a child, Goodluck dreamed of playing football and leaving his village to be in the city and make it as a footballer. But his dream of becoming a footballer was put in jeopardy when he lost his legs in an accident. This didn’t stop him from following his dream. He came to Lagos where he found his team and he is now their captain. He found his wife. He set up his own thriving keke napep business. And he found a life that he loves.
On selection of Goodluck Obieze as Made of Black ambassador, the Marketing Director Guinness said, ‘’Goodluck is truly Made of Black, a man who showed real determination to write his own rules and carve his own path in life. He has an incredible story which should inspire every Nigerian. We have a number of projects in store this year working with Goodluck. We at Guinness believe that football and people’s passion for the game can unite Nigerians to do incredible acts, and this is just one of the activities we will be doing this year- watch this space!
The evening was rounded off with live music performances from the duo of Small Doctor and Phyno, artists that have distinguished themselves by building enviable careers through sheer determination and hard work; attributes that personify the Made of Black Spirit.
Over the next year, Guinness will be celebrating and uniting passionate football fans and rewarding them through incredible football experiences that only Guinness can provide. This will include Fanzone activations for thousands of fans across the country with live football and music experiences. In addition, Guinness will continue to sponsor EPL broadcast through DSTV ensuring that all football fans can continue to follow their passion with friends and family over a cold Guinness in their homes or at their favourite bar.
Guinness embodies the made of black mindset as an iconic beer that has the darkest liquid, but the brightest flavours. A beer that has lived in the hearts and minds of millions in Africa and across the world for over 250 years but has always had the authenticity, boldness and vision to do things differently Adenike explained.
The ‘’Be A Front Row Fan’’ National Consumer Promo runs until January 31st,2018 and will still be rewarding consumers who choose Guinness Foreign Extra Stout as their first drink in bars. Consumers will win One Million Naira (N1, 000,000) Five thousand naira (N5,000) and loads of airtime. To participate in the promo, buy a bottle of Guinness Foreign stout, send the code under the crown cork to 1759 and get a chance to join in the amazing Fanzone experience all over the country.