Samsung Prepares for New Phase of Growth in Nigeria, Africa
In a bid to stimulate a higher level of operational efficiency, with the overarching objective of providing customers with the highest quality products, sales and services, Samsung Electronics West Africa (SEWA) is refocusing its vision and strategy for Nigeria, the West African sub-region and the continent in general.
Through this process, the company will shore up its market leadership position across the continent.
President and CEO, Samsung Electronics, Africa, Mr. Sung Yoon said SEWA as a dynamic and innovative organisation, is constantly exploring ground-breaking ways of providing its customers with best-in-class products, sales, support and marketing functions.
“We wish to reiterate our commitment to this market and our focus on delivering the highest quality products, service and support, for which our customers have come to admire us. We can assure all our stakeholders that, as an organisation, we have gained useful insights from events of our recent past, both positive and negative, and are confident that the lessons learned will help propel us into our next phase of growth,” he commented.
Yoon said since Samsung began operations in Nigeria in 2005, it has created a niche for itself by offering high-quality products. This has impacted positively on the Nigerian economy in various ways, such as fostering knowledge/technology transfer and creating employment directly and indirectly for millions of Nigerians. The company has also been heavily investing in corporate social responsibility in such areas as education, environmental sustainability and economic empowerment, through the numerous CSR projects it has undertaken.
In Nigeria, Samsung has invested significantly in its partnership with the Lagos State Technical and Vocational Education Board, through which it is helping to equip the country’s youth with the technical skills they need to transform their lives and contribute to the development of the country.
The Samsung Engineering Academy enrols over 1000 students yearly across various countries in Africa with the aim of closing the gap between skills and demand in the job market. Graduates have a 40% job placement track record, while others go on to pursue further higher education, training or start their own businesses.
“Samsung’s aim is to build successful partnerships in Nigeria to equip the country’s youth with the technical skills they need to transform their lives and contribute to the development of the country,” said Yoon.
He added that the Samsung Engineering Academy revolutionizes traditional education by providing technical and vocational training for school leavers, tertiary students and unemployed youth