Star Sponsors Nigerian Olympics Bobsleigh Team, Skeleton Racer to Winter Olympics
Leading Nigerian iconic brand, Star Lager brand from the stable of Nigerian Breweries Plc, has put its weight behind Nigeria’s historic Women’s Bobsleigh and Skeleton Teams who for the first time qualified for the Winter Olympics in a major sponsorship deal, as one of the country’s biggest sports sponsors.
In the nearly 100-year history of the Winter Olympics Games, Nigeria has never been represented, in any sport, at the games. That record will however be broken when the 2018 Winter Olympics kicks off this month, as four exceptional and inspiring Nigerian women athletes will be competing for medals at the multi-sport event scheduled to take place from February 9 to 25, 2018 in Pyeongchang County, South Korea.
“As the first lager brewed in Nigeria, we identify with that pioneering spirit of excellence that these four amazing Nigerian women represent. The zeal to go on & shine in the face of uncertainty, in an uncharted terrain, deeply resonates with us and we are very delighted to be able to support these great athletes in making this dream of participating & winning in Pyeongchang come true,” said Franco Maria Maggi, Marketing Director – Nigerian Breweries Plc.
Although, the details of the sponsorship was undeclared to the public, the foreign based athletes, the Federation and their handlers were super excited and about the deal.
The exciting thing according to BrandCrunch investigation, is that Nigerian Breweries did not wait for the team to come cap in hand begging for sponsorship, but the brand sought them out and extended its laudable gesture to support the worthy effort that brings glory to the country as a whole just as its inspires future generations.
The Nigerian Bobsleigh team and Skeleton Racer arrived Lagos, ahead of their Olympics appearance in February.
The team, Seun Adigun, Ngozi Onwumere, Akuoma Omeoga and Simi Adeagbo, will open another chapter of history for Nigeria by being the first African representatives in Bobsled & Skeleton Category at the Winter Olympic Games 2018.
The event which will be happening in February at Pyeongchang, South Korea has gained so much focus from both Africa and other international communities ever since the ladies qualified after completing and winning five qualifying races.