Fake News: YouTube Ready to label State-Funded News Broadcasts
In fighting against the problem of Fake News and improve transparency, YouTube will now start labeling the videos uploaded by news broadcasters that receive some level of government or public funding.
YouTube will further allow users and publishers to send their feedback through the ‘send feedback’ form.
YouTube in 2017 launched a ‘Breaking News’ and ‘Top News’ category on its home page that highlights news from verified sources.
“Our goal is to equip users with additional information to help them better understand the sources of news content that they choose to watch on YouTube,” explained Geoff Samek, Senior Product Manager YouTube News, in the company’s blog post.
As part of its efforts in tightening its content policies, the company says it’s planning to work with news partners to roll out more solutions to highlight authoritative news sources on its site as fighting fake news is one of the several goals it has for 2018.
However, YouTube claims it has already made progress in this area by better surfacing content from authoritative news sources on the homepage in a new “Breaking News” section as well as in search.
YouTube faced a lot of problems last year when it ‘urgently’ removed ads from inappropriate videos of kids as big brands freeze ad spend. It then revealed its ‘action plan’ to tackle spate of brand safety issues.