Canon Unveils Naija Centric Campaign, TY Bello is Face ‘Live the story’ Competition
Canon Central and North Africa has launched a nationwide campaign tagged ‘Live for the Story’ campaign with successful photographer, entertainment, showbiz personality and influencer, TY Bello as the Naija face of the brand.
The campaign, a product many Nigerian professionals cutting across different fields of storytelling – photography, music, films etc, is aimed to gain market leadership and build relationship with the brand’s customers and prospects alike explained Tayo Omodia, Country Manager, Nigeria, Canon, CCNA.
While it seeks to reposition the brand as a storytelling brands, it will also catch in on the huge potential available in Africa especially in the face of the expected 4.3% economic growth potential for 2018.
In this wise, the brand is building on its new found dedicated attention and focus on Africa and Nigeria and Nigerians in particular as a focus market with the biggest in potential in the continent in terms of market size and GDP.
As part of the campaign, a photo competition was unveiled with TY Bello as anchor. The competition inspires people to celebrate their stories through imagery, ultimately capturing stories that define Nigeria through its people, culture and passion.
Planned for a duration of 1 month, participants are required to upload their stories on Instagram and Facebook with the hashtags #CanonCNA and #MyNaija. At the expiration of the duration, entries will be judged and three winners expected to emerge. They will be awarded with a trip alongside TY Bello for a chance to create even more resonating stories.
“Borne out of the belief that it’s so often the small occasions in life that bring meaningful memories, Canon wants to make sure it plays a part in the storytelling of all these moments for everyone. This competition which commences today, the 28thof February 2018 is a mere example of how eager we are to promote storytelling”, explained Mai Youssef, European Corporate & Marketing Communications Director, Canon.
“Live for the story is a call to action inspiring people to capture experiences, save memories and tell their own stories in a unique and memorable way. As pioneers of imaging, one of our major targets is to engage our customers through this campaign to shoot, share, and remember their stories together with Canon.” Added Mai.
Speaking at the media launch, Somesh Adukia, Sales & Marketing Director B2C, Canon Central and North Africa (CCNA) explained that Canon is committed towards investing in Nigeria and exploring this growing market.
Somesh, who lamented the fact that Canon is “late to the party”, revealed that the company is applying a ‘closer to customer’ strategy to bridge the gap. “We have established our local presence via our rep office and appointed a full Nigerian team of channel and business development managers to cater to each segment within the market. Moreover, we have also expanded our service centres and are continuously supporting film makers with workshops as well as online/social competitions and challenges.”He declared.
“I am extremely excited to be part of this campaign, one which encourages Nigerians to share more stories, by capturing the essence of what being Nigerian means to each person. #liveforthestory speaks to my identity first as a Nigerian and my brand as a professional photographer, by bringing untold stories to life through the lens of a camera”, said World famous portrait photographer, TY Bello.
Apart from the print, online and the photo competition, the management revealed multiple road-shows and mall activations; live demonstration of Canon’s consumer products and solutions have been strategically synthesised into the ‘Live for the story’ campaign and tied to Canon’s consumer- bound range of products.