MTN Commences Search for Best Agency for NSE Listing Assignment
Just smarting from its recently concluded agency and business realignment across all marketing communication functions which produced new crop of agencies as service providers for the multinational ICT leader, the company is about neck deep in searching for a suitable agency to handle its impending listing on the Nigeria Stock Exchange.
The new search is however coming as a surprise to industry watchers. The reason is that the company currently has two ‘formidable’ PR agencies on its retainer and as such it was expected that the agency saddled with its Corporate PR, XLR8 should ordinarily be saddled with the listing responsibility.
However, information has it that the MTN management in its wisdom prefers an independent and indeed specialist agency with track good record in financial and stakeholders related matters, to handle the “all important” assignment.
BrandCrunch investigation reveals that the search is currently taking the ICT leader to some of the legacy agencies just as well as a handful of younger agencies. These include The Quadrant MSL currently being led by Anurika Azubuike following the exit of “bookish” Bolaji Okusaga. Also on the list, we gathered is Chairman, Nnaemeka Maduegbuna’s Corporate & Financial Porter Noveli and Meka Olowola’s Zenera Consulting.
While the former (two agencies) have indeed been “great” in the past, little is known about Zenera which may turn out the underdog that may turn up with the juicy bone in the ensuring contest. A couple of other players are also on the list.
All agencies are due for credential presentation anytime soon to be followed by strategy and creative presentation for the big show. It was gathered that the client is not leaving any stone unturned to ensure the best agency emerged for this special assignment with potential to net in hundreds of millions!
The South African multinational company last year announced its decision to compliment its listing on the South African Stock Exchange and the London Stock Exchange with a listing on the Nigeria Stock Exchange. This was part of the agreement with the Nigeria government as part of the soft landing in its unpopular $1billion fine as the aftermath of the company’s failure to disconnect unregistered subscribers.
The listing is scheduled for May 2018 according the company’s Rob Shuter, the Group CEO recently disclosed the listing might hold in May.