9mobile in new Moreblaze TVCs affirms its ‘9ja spirit’ DNA
Nigeria’s leading innovative telecommunications company, 9mobile, has produced two new television commercials to drive connection with its all-encompassing data offering, Moreblaze, amongst the target audience especially the youth segment.
As expected both commercials which air on national and local stations pan-Nigeria, have made instant success receiving tens of positive reviews since the campaign broke.
Moreblaze is a youth-centric data package that allows young, tech savvy customers in particular to enjoy a much richer and much faster online browsing and streaming experience 24-7, and it further demonstrates 9mobile’s commitment to remain the leader in providing Nigerians with affordable, superfast and most reliable data for real online experience.
One message the campaign avails discerning viewers is the clarity of Moreblaze’s Unique Selling Propositions – speed and reliability. By offering unrivaled speed in internet connectivity, 9mobile seems spot-on in speaking to the key heart desire of most young Nigerians. The message is alluringly clear: you can now experience true browsing freedom void of defragmentation and channel noise. On reliability, Moreblaze seems to be promising consumers the confidence that one can use a data plan that actually works in Nigeria whenever one needs it rather than waiting endlessly for the network to load endlessly.
But that is not the real beauty of this campaign. Its real beauty lies in how the 9mobile Moreblaze campaign connects to the DNA of the 9ja spirit.
One thing the world has come to admit and applaud about the 9ja spirit is the never-say-die character of her people. It is not a subject of debate that the world concedes that the Nigerian people keep moving in the face of daunting challenges; that is the unbroken spirit of her people. The unique capability of our people to innovate and triumph even in adverse situations.
Vice President, Marketing, Adebisi Idowu said the 9mobile Moreblaze TVCs fittingly but subliminally tell the Nigerian story of innovativeness even in adverse situations. “Our story is not all negative. We are a people of great renown. We are unstoppable by challenges. This is how the Moreblaze campaign connects with most hardworking Nigerians with the story of the young man who is already late for a job interview in Marina but is stuck in traffic. While still on the BRT bus, he knew he would miss the interview, as he could never reach his destination on time. This is the everyday story of a Nigerian in most congested cities across the country. Indeed, most Nigerians can relate with that story”, he disclosed.
Continuing, he stated: “This innovative applicant, who is obviously presented as being on the Moreblaze data plan, uses his phone to conduct the interview with three interviewers online. The fascinating thing about the TVCs is the absence of defragmentation and channel noise during the entire video interview without the interviewers knowing his location was a bus. Moreblaze is presented as a package that helps to break barriers caused by space and time.”
Idowu added that the young man in the 9mobile Moreblaze TVCs defines himself as being really innovative and he typifies the vibrancy of millions of young Nigerian entrepreneurs who today defy the odds to provide bespoke solutions to every day existential challenges of living in Nigeria.
Speaking further on the new data service, he said, “With this campaign, we are doing more than selling a product. As a youthful brand, 9mobile is inspiring young Nigerians to be unstoppable by any environmental and existential challenges. We want them to tap into the inner power in them, be daring, be audacious and be innovative to triumph over any obstacles on the path of realizing their dreams.”
Beyond selling a product, 9mobile is telling a compelling and inspiring story with its more Moreblaze Campaign. It is not just a story. It is a uniquely Nigerian story. It is a story we can relate with. Indeed, we can see ourselves in the story. This is our story!