In less than three months to this time, the 2018 FIFA World Cup will be kicking off in Russia. The event will be one of the most glamorous of its kind.
Unknown to many people outside of the marketing industry, it is just another opportunity to enjoy the best of football and sporting action. However, in our clime, it is time to do business and make money for brands and businesses who can leverage the property to sell, connect and build their brands.
Coming out of a recession last year plus a steady recovery of the global oil market, the 2018 FIFA World Cup in Russia will be another fillip for the Nigerian economy as it will further boost the retail and services sector.
If you are in the fast moving consumer goods or consumer electronics category, this is an opportunity to boost your sales, connect with new consumers as well as reach farther into new markets to create new sales channels and grow your customer base.
In the last four decades years, companies and brands within Nigeria and all over the world have met sales targets, built brands leveraging on the World Cup. More than 100 million Nigerians will be watching key matches of the World Cup in Brazil, you need to be connected to this people at the right time, at the right place with the right message.
In case you are wondering where to start from, it begins with you identifying your market, formulating your objectives and creating a marketing programme that can sync with the FIFA World Cup audience and audience.
Should you be wondering where to start from? You can talk to us.
Credits:SBI Media