LaLiga Unveils Operations in Nigeria, Introduces ‘More than Football’ Concept
The Liga Nacional De Fútbol Profesional, more commonly known as “LaLiga” delegate in Nigeria, Javier Del Rio has disclosed that his organisation recent activities in the country are far from being reactive moves against competition but rather, “we just want to bring football closer to our numerous fans and generate more awareness for Spanish LaLiga clubs”.
Javier disclosed this yesterday while the body hosted its first official “LaLiga in Naija” media interactive session in Lagos. The event themed: “More than Football, it’s Laliga” was aimed at officially unveiling the LaLiga Nigerian office and highlight the various projects it has undertaken since its inception in the country beyond actual football.
LaLiga Delegate in Nigeria who spoke during the event said: “We are very proud to be in Nigeria. We believe Nigeria is a significant market for the growth of our brand, and we are highly committed to the development of football in this country, paying close attention to its grassroots football.
Asides the game itself, we are leading the way with e-sport (electronic sport); LaLiga Business School targeted at giving education in football and sports development all over the world. “Now some other competitors are copying us”, he declared.
The body recently concluded its 5-day LaLiga-NPFL Coaching Clinic for Nigerian youth coaches at the National Stadium, Abuja. “We plan to host more of these types of activations, and this is just the beginning of greater things to come between LaLiga and Nigeria”, Janvier revealed. These series of programmes will most likely see some more youth from Nigeria going out there in Europe for professional careers in football, he added.
Present at the event were former Nigerian Spanish Club stars Finidi George, and Emmanuel Amunike. The Nigerian players from Las Palmas, Malaga, Deportivo La Coruna, Nastic Tarragona, and Lugo were also present to represent their respective clubs.
Also speaking during the event, was LaLiga ambassador, and former LaLiga star, Mutiu Adepoju, who said, “Growing the brand in Nigeria has always been my primary objective. I am excited about the prospect of Nigerian fans being closer to LaLiga and its clubs, as there is an array of Nigerian talent plying their trade in the Spanish top flight. I believe that LaLiga’s presence in Nigeria will ultimately further strengthen ties between Nigeria and LaLiga”.
Guests and the media were treated to a pulsating experience with the Magic of LaLiga, in a private viewing of the Madrid Derby between Real Madrid & Atlético Madrid, with the former Nigerian LaLiga stars acting as commentators during the match.
The body is continuously committed to the development of football in Nigeria at all levels, and will stop at nothing to better the footballing culture here through the best league in the world, LaLiga’s methodology, Janvier promised.