Noah’s Ark MD-Lanre Adisa Emerges First Nigerian Cannes Lions Juror
In what could be described as yet another historic feat, the Managing Director & Chief Creative Officer of Nigeria’s leading creative advertising agency, Noah’s Ark Communications Limited, Mr. Lanre Adisa, has emerged the first Nigerian to make the list of Juries for the world’s biggest Adverting Festival-the Cannes Lions Festival.
Adisa who was recently named as a member of the Brand Experience and Activation shortlist jury for the 2018 edition of the prestigious Cannes Lions Festival would be working with other jurors from around the world to prepare the shortlist for the main festival scheduled to hold in Cannes, France between 18th and 22nd of June 2018.
According to Lisa Berlin, the Jury Director, International Festival of Creativity, mostly known as Cannes Lions, Mr. Lanre Adisa would be joining other jurors selected across the world to conduct the first round of the judging process in advance of the festival which would create the shortlist for the final judging process.
“We are delighted to confirm your appointment as a member of the Brand Experience & Activation jury at Cannes Lions 2018. It goes without saying that all jurors will be of an equal, world-class standard regardless of their contribution to the judging process,” said Berlin.
Berlin noted, “In the meantime, let us take this opportunity to thank you upfront for all the hard work you will be putting into judging over the next couple of weeks, which ultimately will become the greatest work of 2018. We have no doubt it will be a great experience and one that you will come away with a lot richer for on a professional basis”.
Speaking on the development, the Managing Director & Chief Creative Officer, Noah’s Ark Communications Limited, Mr. Lanre Adisa described his appointment as the beginning of great things for the Nigerian Advertising Industry having taken this long for any creative not only from Nigeria, but also the West African sub-region, to be considered for such an exalted appointment.
“Coming shortly after the African Cristal African Agency of the Year feat, this is a watershed year for us as an agency. It means that in truth we are living out our vision of being in the league of the most successful brand builders out of Africa. We could not have asked for a better 10th anniversary gift. Now we have to push even harder. There’s a lot more ahead of us,” said Adisa.
Dedicating the achievement to the concerted efforts of the Noah’s Ark Team and her clients, Adisa stated “we owe it to ourselves and our future not to relent in pushing for new frontiers for every new opportunity we are given by our clients.”
Prior to his appointment as jurorfor 2018 Cannes Lions, Lanre Adisa has served on the jury of many globally acclaimed festivals and was the jury president in the Heritage category of the 2018 Pitcher Awards. He has also presided over Young Lions creative jury in Nigeria for several years.
Mr. Lanre Adisa is amongst the few heads of creative advertising agencies with a background in the creative department. He has close to 30 years, working on some of the most visible local and multinational brands in Nigeria with thriving firms in advertising, public relations and content/production.
It would be recalled that Adisa’s advertising agency recently emerged Agency of the Year at the 2018 African Cristal Awards winning 9 medals including 2 Grand Prix, 1 Gold, 4 Silvers and 3 Bronze.
The agency also emerged Best Agency of the Year in 2017 at Lagos Ideas Festival (LAIF), beating all other Nigerian agencies.