BrandCrunch Nigeria

Top Menu

  • About BrandCrunch
  • AdCrunch
  • BC Scholars
  • Digital
  • Entrepreneurship
  • Experiential Articles
  • I Am Just Saying
  • Downloads
  • Jobs

Main Menu

  • Home
  • News
    • Top Stories
    • Agency News
    • Brand News
    • Events in Pictures
  • Business
  • Interviews
  • opinions
  • People
  • Brand Talk
  • Promotions
    • Consumerism
  • School4Scetptics
  • About BrandCrunch
  • AdCrunch
  • BC Scholars
  • Digital
  • Entrepreneurship
  • Experiential Articles
  • I Am Just Saying
  • Downloads
  • Jobs

logo

Header Banner

BrandCrunch Nigeria

  • Home
  • News
    • Top Stories
    • Agency News
    • Brand News
    • Events in Pictures
  • Business
  • Interviews
  • opinions
  • People
  • Brand Talk
    • africa

      Communication Lessons for the Marketer in African Tradition

      December 9, 2019
      0
    • Story Telling and Marketing Communication Revisited

      October 28, 2019
      0
    • brand-talk-Customer

      #BrandTalkWithLamide: Much Ado About The Real King; Content Or Customer?

      October 16, 2019
      0
    • bigstock_Growing Sales

      Five Key Tips for Better Brand’s Momentum, Growing Sales now and for ...

      July 10, 2019
      0
    • DAta to understand Customers

      Use Data to Understand and Empathize with your Customers

      May 20, 2019
      0
    • marketing communications

      Key Take outs from the 2018 #BrandTalkWithLamide Jury Awards

      January 24, 2019
      26
    • marketing campaign

      Airtel Beats Budweiser, Pepsi and Heineken to Win Best Marketing Campaign at ...

      January 18, 2019
      5
    • Experience

      #BRANDTALKWITHLAMIDE: 3 Major Trends The Marketing Communications Industry Will Experience in 2019

      January 18, 2019
      5
    • Steve Babaeko

      Steve Babaeko, Sterling Bank, Airtel Others Win at The 2018 BrandtalkWithLamide Jury ...

      January 18, 2019
      3
  • Promotions
    • Consumerism
  • School4Scetptics
  • Nigerian Breweries Unveils Fayrouz 33cl SKU Can #FindYourDifference

  • MultiChoice Nigeria Commissions New Service center in Ibadan

  • Super Sunday: Arsenal Aim To Continue Resurgence Against Struggling Manchester City

  • OAU Confers Honorary Doctorate Degree on Biodun Shobanjo Today

  • Black Friday: The Pain, the Gain, and the Dark Sides

  • BAFEST: Access Bank Returns with Africa’s Biggest Art, Movie, Fashion And Music Festival

  • How LaLiga’s OTT platform is building a new global following

  • British Women Group: A case for Children with Cerebral Palsy

  • African PR Practitioners Need to Seize the Narrative on Climate Change to Prevent Western Propaganda

  • LIFANIMA Opens Call For 2020 Entries , Appoints Adebimpe Adebambo Artistic Director

BusinessopinionsPeople
Home›Business›How to Make Advertising Fun for All Again-Lucas Vuuren

How to Make Advertising Fun for All Again-Lucas Vuuren

By Lekan Ajayi
May 30, 2018
841
0
Share:
Advertising Fun
Lucas van Vuuren

When did advertising become hard work? When did we start feeling like victims in our industry? When did we start feeling like we just couldn’t get our clients to buy in on our ideas? When we tried to do it in isolation, that’s when.

Consultative process

Creative work is a consultative process. If your client enjoys the creative process and the process is fun, the work will show it. This doesn’t happen halfway through a campaign; you need to start with the brief. Is the process fun and engaging, and challenging? Is there ownership and collaboration with the client? Is the client emotionally invested and excited?

Everyone needs to be on board and aligned in terms of where the campaign is going.

Take it step by step. Involve the client as much as possible. They know their brand or product best, and it’s their ad. We are the people making a shared vision a reality.

Don’t get me wrong; honest opinions are valid and debate is healthy. Have conversations; unpack the concerns. Don’t just agree to have conversations — it’s possible and, wait for it, they’re really constructive, too.

Execution process

Get your clients involved to a point in the execution process. I don’t mean putting them behind a camera or working on call sheets and treatments, but make the process less intimidating for your clients and make it an environment they’re going to be comfortable in.

You would never feel 100% confident sitting with your clients’ shareholders discussing profit share and dividends. Remember, the execution process is something we’re trained to work in, so help them feel comfortable in the process, too, by explaining what’s going on and why certain things are done. It may be overwhelming to a few clients at first but, if you do this from the get go, it gets easier and easier every time because there’s an understanding of the process.

If people usually spend their time in boardrooms and offices, then going to edit suites or creative spaces may be an “out my comfort zone” experience. If we’re not cognisant of this, it may feel like a clash of the creative vs the client. Take the friction out of the experience; make it constructive.

Adapt

Once everything is made and it’s out there, as the agency partners, we need to be adaptable and be interested in the results. Take time to review the response from the public and try to understand their feedback. Many clients take a leap of faith with their agencies; we need to support them in return.

If the commercial stars align and the public like what you had to offer, it’s simple.

Adapt. Learn. Adapt.

Life’s too short to not enjoy your job, so make the process fun and collaborative.

 

Credit: Marklives’ Lucas Van Vuuren

Facebook Comments

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
TagsAdvertisingLucas van Vuuren
Previous Article

ADVAN to Host Marketing & Comms Chiefs

Next Article

All Set for Sorrell’s New Advertising Venture, ...

0
Shares
  • 0
  • +
  • 0

Related articles More from author

  • music
    Lucas van Vuuren
    Promotions

    15 Music Marketing Strategies for Aspiring Musicians

    June 21, 2019
    By BrandCrunchNG
  • Lucas van Vuuren
    Agency News

    Grey to Partner Centrespread Nigeria to Deepen Presence in Sub-Region

    April 4, 2017
    By O'Lekan Babatunde
  • Creative 100
    Lucas van Vuuren
    InterviewsTop Stories

    Going on Global Stage to Tell the Authentic African Story is a Privilege – Babaeko

    April 25, 2019
    By O'Lekan Babatunde
  • Lucas van Vuuren
    PromotionsUncategorized

    APCON Condemnation of Repulsive and indecent Mobile Advertisement

    August 4, 2019
    By Lekan Ajayi
  • Lucas van Vuuren
    I Am Just SayingTop Stories

    CREATIVE DIRECTOR? PLEASE, HUMOUR ME!

    September 7, 2017
    By Michael Gbolade
  • Lucas van Vuuren
    Agency News

    CentrespreadGrey Wins Euro Global Business Pitch …adds Western Lotto to Kitty

    September 18, 2017
    By O'Lekan Babatunde

Recent Stories

  • December 14, 2019

    Nigerian Breweries Unveils Fayrouz 33cl SKU Can #FindYourDifference

  • December 14, 2019

    MultiChoice Nigeria Commissions New Service center in Ibadan

  • December 14, 2019

    Super Sunday: Arsenal Aim To Continue Resurgence Against Struggling Manchester City

  • December 14, 2019

    OAU Confers Honorary Doctorate Degree on Biodun Shobanjo Today

  • December 13, 2019

    Black Friday: The Pain, the Gain, and the Dark Sides

  • December 13, 2019

    BAFEST: Access Bank Returns with Africa’s Biggest Art, Movie, Fashion And Music Festival

  • December 13, 2019

    How LaLiga’s OTT platform is building a new global following

logo

BrandCrunch.com.ng is a revolution in reporting and analyzing brands & marketing, marketing communications’ activities, issues and allied subjects and the industry generally.

It is a solely web based platform that offers you news, features and up-to-date happenings in the industry real time, on-line, as they unfold.

Our Contact Details

14, Seriki Aro Avenue
Off Obafemi Awolowo Way,
Ikeja, Lagos, Nigeria
Tel: 234-1-803-348-7815
Inquiries: info@brandcrunch.com.ng
  • Recent

  • Popular

  • Fayrouz

    Nigerian Breweries Unveils Fayrouz 33cl SKU Can #FindYourDifference

    By O'Lekan Babatunde
    December 14, 2019
  • Multichoice Nigeria_serviceCentre

    MultiChoice Nigeria Commissions New Service center in Ibadan

    By O'Lekan Babatunde
    December 14, 2019
  • Arsenal_EPL-Super-Sunday

    Super Sunday: Arsenal Aim To Continue Resurgence Against Struggling Manchester City

    By O'Lekan Babatunde
    December 14, 2019
  • Biodun-Shobanjo_OAU

    OAU Confers Honorary Doctorate Degree on Biodun Shobanjo Today

    By O'Lekan Babatunde
    December 14, 2019
  • The Roadmap: How to Start and Plan a Digital Marketing Strategy

    By O'Lekan Babatunde
    September 27, 2017
  • 5Alive

    Coca-Cola Unveils Additional Variants to the 5Alive Family In Nigeria

    By Lekan Ajayi
    December 7, 2017
  • Heineken

    Heineken Ad Flops, Brand Accepts It Misses the Mark

    By O'Lekan Babatunde
    March 27, 2018
  • Etihad Aviation Group Names Tony Douglas as New CEO

    By Lekan Ajayi
    September 28, 2017

Follow us

  • Home
© Copyright 2017 BrandCrunch.com.ng. All rights reserved.