Bolaji Alausa Joins Adweek’s Creative 100
Nigeria creative house, Noah’s Ark communications has again recorded a millstone as one of its creative minds, the Executive Creative Director, Bolaji Alausa, made the list of 2018 AdWeek’s Creative 100 for being one of the multitalented masters behind today’s most innovative work in the world.
AdWeek’s Creative 100 is an annual list, comparable to Forbes’ or Time’s 100, but with the aim of celebrating the masters of creative ideas. The list profiles 100 unique and fascinating problem solvers from the worlds of advertising, media, technology, branding, pop culture and more.
Each year, Adweek identifies today’s advance guard of innovative professionals and honours them in the Creative 100, celebrating those who are energizing fields like advertising, digital innovation, art, literature and cinematography.
Creative 100 by category include 27 Senior Agency Leaders Who Are Charting a New Course for the Creative Industry, 29 Rising Agency Stars Who Are Keeping Advertising Relevant, Fresh and Fascinating, 13 Global Agency Leaders Whose Ideas Go Beyond Borders and Transcend Boundaries, 13 Celebrities Who Are Making Pop Culture More Innovative, Inclusive and Interesting.
Others are, 15 Ad, Film and TV Directors Who Are Raising the Standard for Storytelling, 11 Branded Content Masterminds Who Are Elevating the Art of Marketing, 11 Visual Artists Who Enlighten, Inspire and Bring the Impossible to Life and 10 Writers and Editors Who Are Changing the National Conversation.
Describing Alausa contribution to Ad industry in Nigeria and Africa, Adweek stated that on the “Our People” section of the Noah’s Ark website, the Nigerian agency’s staff was recently re-imagined as characters from Marvel’s mythical futurist nation of Wakanda, and it’s no surprise who got picked to be Black Panther: Bolaji Alausa.
The executive creative director is, like the character of T’Challa, highly respected in his home nation despite having (for now) a relatively low international profile. In both 2015 and 2017, he received a Grand Prix from the Lagos Advertising and Ideas Festival, and his team’s “Life Without Data” spot for Airtel won gold at the 2017 Epica Awards judged by international ad journalists.
A key to Noah’s Ark’s success has been its ability to create top-notch advertising that remains true to Nigeria’s modern culture rather than trying to emulate big-budget global ads.
A perfect example is “Prayer Warrior,” another spot for wireless provider Airtel, this time celebrating the way Nigerian mothers pray—sometimes at length—for the health and success of their children. The spot recently won the Grand Cristal at the African Cristal Festival in Morocco, where Noah’s Ark was named Agency of the Year.
Speaking on the development, the Executive Creative Director, Noah’s Ark Communications Limited, Mr. Abolaji Alausa described this as a very impressive achievement for the entire Nigerian Creative Advertising and especially for us as an agency.
“It goes to show that our hard work is being appreciated globally and thus would continue to spur us toward better and greater heights,” Alausa said.