Facebook in Talks for Cristiano Ronaldo Reality Show
Facebook is in discussions for what could be its biggest original series deal to date: a reality show about Real Madrid and Portuguese soccer superstar, Cristiano Ronaldo.
The social media giant is in talks to bring the Ronaldo docu-series to Facebook Watch, its video platform for TV-style content, according to multiple sources. Facebook is prepped to invest substantial coin in the project: The Portuguese footballer could get a paycheck of around $10 million for the 13-episode show, sources say.
CAA is packaging the series, to be produced by Matador Content and Religion of Sports, a sports-media firm founded by Gotham Chopra, Michael Strahan, Tom Brady and production company Dirty Robber.
Ronaldo is the most popular athlete on Facebook — he has more than 120 million followers for his official page — and is among the most-recognized sports celebrities in the world.
He plays for Spanish pro team Real Madrid and the national Portugal team, which was eliminated from the 2018 World Cup last Saturday after losing to Uruguay in the round of 16.
Facebook has funded a few dozen original shows for Watch over the past year. With a price tag north of $10 million, the Ronaldo project would be the most aggressive bet so far to acquire high-profile content with worldwide appeal by the team headed by Ricky Van Veen, head of global creative strategy.
According to sources, the Ronaldo reality show would be patterned on Tom Brady docu-series “Tom vs. Time,” which follows the 40-year-old New England Patriots QB both on and off the field in his 18th season in the NFL.