Ambode Hails Marketing Edge @ 15
Governor Akinwunmi Ambode of Lagos state has congratulated MARKETING EDGE Publications Limited on its fifteen years sojourn in the specialized publications sector, saying that the organisation’s survival in this challenging sector has been due to consistency, competence and endurance.
His words: “I congratulate the publisher of MARKETING EDGE, Mr. John Ajayi, management and the staff for your resilience and consistency in keeping your head above the stormy economic waters of specialized journalism publication business for more than ten years. Indeed, you have set the pace for others to follow because with consistency, competence and endurance, set goals will always be achieved”, the governor said.
The governor, who spoke through his Tourism, Culture and Art Commissioner Mr. Steve Ayorinde who represented him at MARKETING EDGE Brands & Advertising Awards dinner held at Balmoral Event Hall & Center disclosed that success in publishing is not for the fainthearted.
“Success is not for the faint-hearted in your line of business, because there will always be competition in a rapidly shrinking business environment, especially when it revolves around information dissemination” Ambode said.
Noting that technology has evolved and changed lifestyles and the business of doing business, including governance and public administration, the governor was of the opinion that there was no way anyone could ignore the impact or influence of technology in everyday life, if one intends to leave a mark on the society.
In this regard, Governor Ambode noted, “Marketing Edge stands head over shoulders above its peers in the projection of activities and innovations by practitioners and stakeholders in the marketing sector. He stated that “the fifteen anniversary platform of MARKETING EDGE gives another opportunity to reiterate the preparedness of his administration to continue to foster good relations with all entrepreneurs and investors in Lagos state, adding that his government has put in place initiatives that will guarantee a 24/7 economy in Lagos state that works for all.
The governor, who had earlier been conferred with MARKETING EDGE Political Brand Personality of the Year Award stated that he was greatly humbled by the honour as it is a recognition that will spur him to continue to do all he had promised to Lagosians for giving him their electoral mandate.
The governor pointed out that Lagos state is an enigmatic landscape that brings out the very best in every human endeavours”.
Meanwhile, leading experiential marketing agency in Nigeria, Oracle Experience Limited was the cynosure of all eyes at the MARKETING EDGE Brands & Advertising Excellence Awards as it was recognized for its outstanding and consistent performance in the experiential marketing category in Nigeria.
The agency won two awards, including the Leadership Award in Experiential Marketing in Nigeria and the Brand Personality of the Year award, which went to the agency’s founder and CEO, Felix King Eiremiokhae.
Other winners at the prestigious award which was held recently at the classy Balmoral Hall in Lagos, were New Crystal Communications Limited- Innovative Leadership Awards in OOH, Rock City FM- Innovative Young Radio Station of the Year, Algorithm Media- Outstanding Young Digital Agency of the Year, APCON- Regulatory Excellence Recognition Award while AIT emerged as the Television Station of the decade.
The list of honorees also included FirstBank– Financial Brand in ICT & Social Media, Fidelity Bank won the award for Outstanding TV Commercial of the Year, Knorr Cube was the Preferred Seasoning Brand of the Year, Three Crowns Milk was Outstanding Dairy Brand of the Decade, MTN- Outstanding Telecoms Brand of the Decade, Trophy Larger- Brand of the Year, GMD Direct- Innovative Experiential Agency of the Year Award while Tequila emerged as the Outstanding Experiential Agency of the Year.
The list of winners also included Red Media which got the Innovative Leadership in Public Relations management award and WazobiaFm which won the award as the Outstanding Radio Station of the Year. Young entrepreneurs like Adetona Ademola Managing Director, Expoza Nigeria was honoured as Outstanding Young Digital Entrepreneur of the Year.