Heineken Takes Winners to Amsterdam’s 6 Historic Locations in “192 Countries” Promo
It was indeed historic and once in a life-time opportunity for the Heineken’s Loyal consumers who emerged as winners in the global premium beer brand’s “192 Countries” consumer promotion as the seven lucky winners – three ladies and four men, concluded what they described as historic and most exciting visit to Amsterdam, the Heineken city as part of their European tour.
The winners visited the Heineken Experience, a historic brewery which was designed for consumers to connect with beer-making and the history of Heineken.
They were at the Sea Palace, a Chinese pagoda-style restaurant situated in the centre of Amsterdam near the Central Station. This unique experience was amplified by the mystical exotic surroundings.
At the Zaanse Schans, the winners got to tour the wooden houses and browse the shops as they adjudged that Their day out at Zaanse Schans was fun and educational.
The winners got to explore the Dam Square in Amsterdam, known for its notable buildings and frequent events. The Dam Square lies in the historical center of Amsterdam, approximately 750 meters south of the main transportation hub, Centraal Station. This gave them a sneak to the history of Amsterdam.
The winners had a fun filled day enjoying the ultimate experience at “This Is Holland“. The unique flight experience features an enormous spherical screen and special effects such as wind, fog and various scents. ‘This Is Holland’ helped them learn more about the Netherlands by showing an inspiring movie of Amsterdam’s history. It was definitely a flight to remember.
Exploring the advantage of the Amsterdam as a city built on water, the winners took the “Canal Cruise” and it was a highlights of the trip.
One of the winners, Omolara Bamgboye said, “I am delighted to be on this trip because it is everything I had hoped for and more. Heineken has an amazing way of rewarding consumers and this European experience is a dream come true. I am really excited and grateful to be a part of this experience”.
Heineken is recognized for developing interactive and innovative campaigns and breaking new grounds in its approach to marketing. These innovative strategies not only create revolutionary experiences, but also deepens connections with consumers.