AbsolutePR Joins PRCA as newest Corporate Member
One of Nigeria’s leading brand and reputation management firms, AbsolutePR has aligned forces with the United Kingdom based Public Relations and Communications Association (PRCA) as the Lagos based agency becomes the association’s newest Corporate Member.
This is a strategic decision by the board of the firm to enhance its positioning, broaden horizons and sharpen competences in line with global practice explained Akonte Ekine MPRCA, Lead Strategist/Chief Executive Officer, AbsolutePR.
“We took this significant step to associate with the PRCA out of the need to evolve and be better at what we do, in terms of adapting new approaches and strategies to handle client’s demands and interests. By extension, the membership will help to position service offerings and connect our operations with global standards.”
Since commencement of operations in 2007, AbsolutePR Limited has undertaken multiple projects and programmes for clients in various sectors of Nigeria’s economy including; health, technology, banking and finance, fast moving consumer goods, oil and gas, manufacturing, and insurance.
Francis Ingham MPRCA, Director General, PRCA, said: “We’re pleased to welcome AbsolutePR into our fold. We will be sure to give them the requisite support to help them challenge, support, and raise standards for all of their operations.”
AbsolutePR is keen on boosting the efficiency and effectiveness of its workforce through training and retraining opportunities.
The agency is also focusing on adopting new approaches to managing client-agency relationship. The move is a focal step in the agency’s drive to boost service offerings and expand its influence as a business entity in the country’s public relations scene, a statement by the company further revealed.