MTN Launches ASAP to Curb Drug Usage and Addiction
Without gainsaying, drug and substance abuse have been a major challenges facing the youth of this country and this has caused havoc in their lives. Early this year, BBC aired a documentary “Sweet Sweet Codeine” which depicted damages drug addiction has caused the people. According to the report, up to 3 million bottles of the addictive codeine cough syrup are drunk every day in just two northern states.
While data on the prevalence of substance abuse and the number of people with drug disorders in Nigeria is limited, available facts suggest that accessibility to and abuse of illicit drugs are on the rise. According to a 2016 report from the United Nations Office on Drug and Crime (UNODC), Nigeria is a known trafficking hub for controlled substances, with many young Nigerians in metropolitan areas getting entangled in drug-related offenses.
In a strategic effort to address a growing national problem, MTN Nigeria through the MTN Foundation, in collaboration with a consortium of stakeholders has launched an initiative called ‘ASAP’ (Anti Substance Abuse Programme). ASAP is a multi-stakeholder intervention aimed at increasing awareness of substance abuse and addiction among youths. The goal of the programme is to discourage first-time usage and casual substance abuse nationwide.
The initiative kicked off with a press conference in Lagos on Wednesday, December 19 attended by dignitaries from various government and non-government organisations, including health practitioners, MTN officials and brand ambassadors.
“ This situation is urgent and important. Substance abuse is a well known and growing menace in our country. Our youth, the future of this nation, are at risk” said Prince Julius Adelusi-Adeluyi, Chairman, MTN Foundation speaking at the launch.
“This why we must do as much as we can; as fast as we can, to chart the right course and help those coming behind us understand the dangers. We owe it to ourselves and our children,” he added.
The initiative, which will run for six months, targets young Nigerians from age 10 – 25. Part of the integrated communications campaign effort is a dedicated microsite with an online representative trained to answer enquiries from the public on substance abuse, addiction, rehabilitation, in addition to direct engagement activities targeted at schools, campuses, markets, motor parks and communities across Nigeria.
The MTN Foundation has over the years partnered with both public and private organisations to initiate sustainable development programmes in different focus areas with the aim of making life brighter for Nigerians.