Maltina and Noble Igwe Hit The 1000 Smile Mark
It’s been a remarkable few weeks for Maltina and Noble Igwe. Back in November, Maltina announced it will be partnering with the fashion and music enthusiast to capture 1000 smiles from across the country. Revered for sharing happiness, this was a noble act from Maltina.
Now after 30 days in which various cities across Nigeria were visited, the 1000 mark has been reached and in the process, sharing happiness and capturing hundreds of compelling stories.
From the Hawker on the street, to the Investment banker, to the market woman, Maltina managed to capture these people at key moments, leading to some of the happiest depiction of the Nigerian people you may ever come across.
The accompanying stories for these people also added some needed context to the campaign, with Maltina chronicling their journey to a 1000 smiles with social media posts which profiled individuals that were photographed.
What started as a noble act to compile happy moments from Nigerians, slowly became a riveting exposé about the perseverance and unbridled joy of the Nigerian man, even in the face of adversities.
Some of the most remarkable photos were of those people you may least expect to be joyous, proving that true joy comes from within and is borne in spite of what you may be going through at the time.
Maltina, the biggest and number one family nourishing malt drink specially made from natural ingredients to give the complete richness, is fortified with vitamins and calcium for healthy families which makes it remains the category leader with its innovations and message to share happiness.
This has been a great year for the malt drink, and this campaign is a timely reminder that Maltina stands by its commitment to sharing happiness.