How Star Lager is Keying Into The Lagos Culture With Its “Aro Meta” Statue
One Lagos Fiesta, proudly sponsored by Star Lager has been monumental with the brand celebrating Lagos State’s culture and heritage. The Lagos Countdown, now One Lagos Fiesta begins on the 24th of December and ends on the 31st of December. The eight-day event will witness amazing performances from Olamide, Wizkid, Davido, Pasuma, Sunny Ade, Mr Real and a host of others.
The Star Of The Fiesta:
It isn’t just a star-studded event with A-list artistes performing their biggest hits, one thing that stands out is the massive 58 feet tall Aro Meta Statue built out of over 3,000 Star crates, with a Star LED screen base. Now, 58 feet might not seem like a lot, but until you see it, you would not understand the beautiful structure.
The most astounding thing is that Star Lager, built these statues, entirely out of Star crates; over 3,000 of them! This remarkable work of art has automatically become the most photographed artistry at the event, featuring countless attendees.
Why The Three Lagos White Cap Chiefs (Aro Meta)?
Aro Meta popularly called the “three wise men” were built to welcome people coming into Lagos State. Agba Meta or Aro Meta is an Art Deco statue of three Lagos white-cap chiefs and it is the most iconic symbol of welcome, honour and hospitality in Lagos.
Tapping into the traditional Lagos lifestyle, the Aro Meta connects to Star’s core message of bringing people together to enjoy the brighter life. Star is the premium beer brand that welcomed Lagos into the brewing and enjoyment world when it was introduced into the Nigerian market on June 2, 1949 as the first indigenously brewed beer in a market that was dominated by imported brands.
What Else Can We Expect?
480 hours of fun and entertainment at the five key select locations for eight days and people can celebrate the holiday season at any of the select locations – Agege Stadium, Ikorodu Town Hall, Badagry, Epe Marina and Eko Atlantic.
Other fun activities include games arena, Live EPL match viewing, and the Star Happy Hour. The 8-day celebration is one of the ways Nigeria’s commercial capital and Africa’s Mega City, Lagos, brings all of the past year into one rousing celebration. The goal of the fiesta is to drive excitement amongst Lagos State indigenes and Star Lager consumers as they count down to the new year.