Airtel Beats Budweiser, Pepsi and Heineken to Win Best Marketing Campaign at the 2018 #BrandtalkWithLamide Jury Awards
Airtel’s ongoing Data is Life campaign has been adjudged Best Marketing campaign of the year at the maiden edition of the BrandTalkWithLamide Jury Awards. The jury which was made up of seven marketing communication experts argued and bantered endlessly before unanimously agreeing to the campaign as best based on its quality of the message, creativity, impact as well as relevance to the target audience.
Other winners include Sterling Bank, which won Best Use of Social Media, Maggi Bottom Pot; Best New Product, Jameson Connect; winner of the Best Activation category and Google which won Best Product of the Year. X3M Ideas CEO, Steve Babaeko was also adjudged Industry icon of the year and Union Bank for its rebranding effort, won the Best Revitalization category.
The jury made up of industry experts including Omolara Shitu, Group Head, Brooks and Blake, Tunde Asekun, Account Director at Dijo Communications and Osoba Olayiwola, Marketing and Communication Manager, Andela. Others include lifestyle vlogger, Adenike Adebayo-Esho, PR Consultant, Damilola Aina, Marketing Expert, Busola Olujemisin and Senior Copy Writer at Culture Communications, Gbeminiyi Mann.
The Jury Awards is an offshoot of BrandtalkWithLamide, a series on the happenings in the marketing communication industry, with a view to recognising brands, products and individuals who are pushing the boundaries of the industry and making positive landmarks.
Click to watch the exciting and insightful clip, https://bit.ly/2CwPtph