Downtoearth Marketing Unveils Course on Managing Creatives for Profit
Downtoearth Marketing Services, marketing focused training consultancy firm with a focus on developing talents for small to medium organisations, is set for the next tranche of training aimed at Managing Creatives by taming the “madness” in them to bring about improved productivity and profit.
Speaking on the tailor-made training package, the team lead, Boye Adefila, himself a creative talent of various abilities (poet, pencil portraitist, cartoonist, copywriter, songwriter, humourist, playwright and more) asks “ever felt like shooting a creative guy or girl? Okay, maybe just break one of his/her fingers…?
Boye who has spent more than three decades managing and leading or creative talents, from theatre troupes in Imo state, to advertising agencies in Lagos state while answering this cheeky question said:
“Truth is many of us have beaten up #creative people in our minds at some point or the other, for reasons we may attribute to laziness, entitled behaviour, poor attention to detail, outright refusal to meet deadlines, incessant tantrums or some other ‘justifiable’ reasons”.
Being what they are, Boye continued, “creative professionals will not adapt to suit your own tantrums”, he said, adding that “it’s by far easier, cheaper and better for all concerned if you learnt to tame your dragons!”
This is exactly the objective of the firm’s flagship learning programmes, “MANAGING CREATIVES for PRODUCTIVITY & PROFITABILITY.
The training is designed as an intensive and hands-on programme suited for all supervisors and managers of creative professionals (including anyone who manages or constantly works with graphic artists, copywriters, musicians, comedians, dancers, fashion designers, bloggers, programmers and other such creative talents.
The training slated for Thursday 28th of March, 2019, will run between the hours of 9 – 4:30 at the firms training centre 8a, Olayinka Balogun St. Magodo Phase 2, Alausa, Lagos.
Boye who leads the faculty in this groundbreaking one-day learning programme, once head of the creative department, Insightpublicis (2003-4) and creative director @tbwaconcept (2006 – 9). The faculty will also feature other highly experienced Creative Entrepreneurs.
Interested participants individuals or corporate are to contact The Training Manager, Downtoearth Marketing Services on 08165285675 or 08036972256 for more details.