Africa Forum Goes for African Transformative Agenda for 2019 Conference
The third edition of African Market Research Association (AMRA) otherwise known as Africa Forum is scheduled to hold at the Federal Palace Hotel in Lagos, Nigeria, with an African transformative agenda theme: “Building Tomorrw; Africa Leading.
Addressing the media on the conference slated for between 16-17 April 2019 and to be supported by, the Nigerian Marketing Research Association (NIMRA) , NIMRA President, Ms. Joy Uyanwune, said the 2019 AMRA conference is designed to afford Industry practitioners and businesses to engage in fresh marketing and social research conversations bothering on an African transformative agenda.
“Uniquely, the conference is designed to unlock potentials through insights generation and marketing research for players in the African market”, she said.
The 2-day program would afford fresh knowledge to those who work as data suppliers through a rethinking of market, social and opinion polling practices ahead of the client plus considering Africa in a tech-centric world.
Presentations at the forum would additionally look into developing Africa via research that reflects who we really are and igniting insightful research through methods such as story-telling, use of proverbs, our communal way of living, amongst others.
According to AMRA the 2019 Conference would promote the African market through quality marketing, social and opinion research activities, which is one of the primary purposes of the association itself.
Giving rationale for governments and agencies to participate in the conference, the NIMRA president disclosed that research for FMCG (fast moving consumer goods) constitutes a very high proportion of research focus in the continent, researches that are fundamental to growth in other areas of the economy, are not as common, she asserted.
In view of this, she noted that if Africa is to lead in building our tomorrows, the market research industry would need to rise up to exploit its posture as a change agent for an African transformative agenda.
“Industry practitioners must recognize that Marketing and Social Research has the capacity to transform the economies of African countries through our individual projects and individual organizations.
One of the unique values of market researcher for Africa is in its use for development, hence our transformative agenda. “We can help to build a world in which we are more confident for tomorrow because we have invested our talents to shape it”.
Market Research has great potential to contribute immensely to sectors that affect lives if it drives research and planning in key areas of health-care & disease control; agriculture; education; crime; governance and policy development, for instance. These examples are specific key areas that need to attract the interest of industry professionals.
Expected attendees include marketing decision makers such as Chief Executive Officers, Chief Operating Officers, Marketing Directors, Brand Managers, Insights and Innovation Managers, Data Analysts, Marketing Research specialists, representatives of organizations in various sectors of the economy, market research tools and software providers, and literally anyone with keen interest to understand and access quality research in the African market.
The Forum is an opportunity to share and learn from specialized, practical pieces of evidence of how insights and statistics help brands and organizations through innovation and growth such that an African transformative agenda could be achieved.
The Africa Forum is supported by a number of well-established and prestigious associations – MSRA (Kenya), AMISE (Morocco), ESOMAR (The World’s professional body of Marketing Research) as well as NiMRA (the Nigerian, and therefore, host association).
AMRA is a pan-African association of associations that have interests in marketing and social research in Africa. The organization is established for the promotion of market research and insights in Africa, and the promotion of insights and quality research from Africa to the rest of the world. AMRA was formally launched in Morocco in 2016 with headquarters in Nairobi.