Nigerian Breweries Records Unprecedented Success with 2019 Easter Carnival
The 2019 Easter Carnival will go down in history as the biggest simultaneous Easter celebration ever in Nigeria. The exciting experience began on April 19th and ended on April 21st with unforgettable memories of a unique atmosphere of camaraderie across the ten select cities.
Stellar performances from Nigeria’s finest music stars marked Nigeria’s biggest nights of the Easter Holidays as fans in Abeokuta, Ibadan, Uyo, Benin, Makurdi, Aba, Enugu, Abuja, Onitsha, and Lagos partied all night long across the various venues.
The experience was made complete with the towering presence of the leading beverage brands from the stable of the Nigerian Breweries Plc such as Goldberg, 33 Export, Star Lager Beer, Life Continental, Maltina and Amstel Malta. Served ice-cold, the refreshing moments with the brands created the spirit of celebration that united consumers drawn from diverse ethnic groups.
Speaking on the success of the carnival, the Senior Trade-Marketing Manager: Strategic Programs, Nigerian Breweries Plc., Abayomi Abidakun said,
“We are glad to host the biggest simultaneous Easter celebration Nigeria has ever seen across 10 key cities in Nigeria and we’re happy everyone across these cities had a great time. Over the years, we have continued to explore avenues to engage with our customers, and creating the putting together the Easter Carnival is simply in furtherance of that age-long commitment to giving Nigerians the very best of fun, excitement and of course, our favourite beer and malt brands.”
A-list artistes such as Flavour, Phyno, Timaya, MI, Reekado Banks, Orezi, Mr Real, Slimcase, Obesere, MC Galaxy, KCEE, Humblesmith, Harrysong, as well as Wande Coal held the crowd spellbound with their effervescent performances of hit songs. Holidaymakers in the ten cities rocked with the ear-splitting vibes projecting from the surround systems in sheer appreciation for Nigeria’s biggest Easter celebration.
For three days, the Easter Carnival also saw families enjoy fun fairs for their children and fitness activities all while enjoying the rich nourishing goodness of Maltina and Amstel Malta.
Remarkably, the Easter Carnival is Nigeria’s biggest simultaneous Easter celebration as it recorded the largest assemblage of music fans and beer lovers in ten leading cities nationwide united by the universal language of festivities.
With over 50,000 attendees reported in ten cities, the Easter Carnival served as a melting pot of culture, boosting the local economy in the select cities with the increased demand for transportation to and from the venues. Wafting smoke from the erected grill spots at some of the venues blended with the exploding gerbs on stage.
“The Easter Carnival was so fun and I got the chance to sell more than my monthly sales in just three days! I had a good time and it was very rewarding,” said Adetutu Adegbemiro, a food vendor in Abeokuta.
The Easter Carnival reinforces the unique brand qualities of Nigerian Breweries choice beverages that unite people regardless of their age, religion and ethnic backgrounds. It was also a springboard for budding music artists in those cities who took advantage of the rewarding music experience to showcase their individual talents and potentials alongside the headliners.
Nigerian Breweries Plc has a track record of promoting music culture and nightlife entertainment through its activation of phenomenal music-inspired events in various parts of the country. With the huge success of the 2019 Easter Carnival, it’s a wonder what to expect in 2020.