“The War Within…” to take AAAN to Asaba as Ad Academy Take-off Imminent
The Association of Advertising Agencies of Nigeria (AAAN) has disclosed that association’s next Annual General Meeting (AGM) slated for Asaba, Delta State will focus on “The War Within: Solutions for survival” as its theme.
The association led by its president, Ikechi Odigbo made this disclosure in Lagos while addressing the media on the theme of the forthcoming 46th AGM and unveiling plans for the annual congress scheduled for July. He declared that the theme: “The War Within: Solutions for Survivals”, had become imperative going by the nation’s grave economic realities.
Speaking further, he explained that the theme was designed to make members look inwards and critically assess factors militating against their businesses, rather than, readily attribute such challenges to external
Speaking to the association’s refreshed logo as unveiled at the 2018 Lagos Advertising & Ideas Festival last December, the President said:
“Our new logo speaks about our DNA and repositions us as sectoral leader in the marketing communications industry. By DNA, I’m referring to our shared values in professionalism, creativity and excellence. We believe that there is need to revive those values we stand for and re-jig the association for repositioning, hence the need for new identity.”
“Our blue colour stands for stability and reliability, while the orange speaks to vibrancy which touches on how we are winning Nigerians for our clients. With the new identity, we are telling stakeholders in the industry, including government and our clients that a new dawn is here” he explained.
As one of the cardinal promises of the current exco at inception, the President disclosed that the association is fanalising arrangements to flag off the association’s academy this year. He added that the establishment of the academy would bring new development to the nation’s advertising industry.
“With the way we model the Advertising Academy, it is supposed to be a big vehicle for capacity building and a training ground for entry-level and even middle-level managers. The academy’s curriculum, though tailored to deepen creative and business knowledge, will be more of an entrepreneurial model,” he further declared.