ADVAN ‘Marketing Knowledge and Insight Week’ for June 11 & 13
Advertisers Association of Nigeria (ADVAN) has concluded plans to host its Marketing Knowledge and Insight Week.
The “Marketing knowledge & Insight Week” programme is designed to hold in two-fold – a Marketing Master Class tagged ‘Remaining relevant in 21st Century Marketing’ and the other, the Chief Marketing and Communications Officers Forum.
In a statement by the ADVAN Executive Secretary Mrs. Ediri Ose-Ediale said The Master Class is expected to hold on June 11, 2019, while the Chief Marketing and Communications Officers Forum will hold on June 13, 2019 in Victoria Island and Ikeja respectively in Lagos.
The Master class according to the organizers will give insights on topics such as The Art and Science of Brand Building, Strategic Media Management, Digital Metrics that Matter. The master class will also consider Effective Agency Management and Effective Business Communication.
Facilitators for the Master class include Chief Marketing Officers/Chief Commercial Officers, Heads of Marketing/Heads of Communication of ADVAN Member Companies.
Also Heads of Agencies such as Alphabet Media Academy, a member of Media Independent Practitioners Council of Nigeria(MIPAN) and Digital Bananas ( Affiliate of the Digital Marketing Institute London).
The Chief Marketing and Communications Officers Forum is titled ‘Business Growth in a Volatile Economy: Facts versus Myths.’ The speaker will be Dr. Doyin Salami.
Dr. Salami who is the CEO, Kainos Edge Consulting and an associate professor of Marketing at the Lagos Business school, was also a member of the Central Bank Monetary Policy Committee and a member of the Economic Management Team of the Federal Republic of Nigeria
This session will have discussants which will include Chief Executive Officers, Chief Financial Officers as well as Chief Marketing and Communication Officers of ADVAN Member companies and will be moderated by Dr. Tayo Otunbanjo of the Lagos Business School (LBS)
The Chief Marketing / Communications Officers’ Forum is exclusively for CEOs of Organizations, as well as Heads of Marketing and Communications Marketing Communications Directors, Marketing Directors, General Managers – Marketing and Communications- as it relates to each organization,
Mrs. Ose-Ediale said the forum was birthed out of a need to provide the nation’s business leaders with a platform to better navigate the fast changing marketing communications landscape as well as provide insights on the adjustments that leaders need to make in order to effectively deliver profitable business growth