Marketing Edge Awards Comm goes live on Lagos electronics billboards
As the multimedia pan-Nigeria promo campaigns turn a full circle on the countdown, leading Nigeria’s marketing and brands summit/awards, MARKETING EDGE Awards has gone live on electronics billboards in Lagos.
The high-tech innovative billboards are part of the strategic moves aimed at boosting the brand equity of the widely accepted IMC twin event. Some of the strategic locations include but are not limited to Eko Bridge, Ojuelegba, Ogba, Allen Avenue, Victoria Island, Marina, Festac, Apapa and Surulere among others.
According to the Publisher/CEO MARKETING EDGE, John Ajayi, preparations are in full swing to accord the 2019 edition of the award show all the pomp and pageantry the great annual event deserves.
“All hands are on deck and preparations are in full swing to make this year’s event a lasting experience for creative and hardworking practitioners and stakeholders. We assure you it’s going to be one of the most remarkable IMC industry encounters and conversations would be held around it – post-event,” he said.
Speaking further, he explained that no awards ceremony touches the heart of the IMC industry, celebrates and encourages creativity like MARKETING EDGE annual Awards.
“Ours is no longer a mere awards ceremony. It has become a tradition, and an experience that IMC professionals look forward to. Call it an annual IMC festival of creativity if you like. We are fully and strategically on top of our game to celebrate creative excellence at this year’s event. There’s going to be nothing like it,” Mr. Ajayi enthused.
The 2019 awards committee revealed it has added more engaging categories for inclusiveness and was ready to take a holistic look at IMC industry. The jurors, it said, will assess every entry professionally and dispassionately.
With the MARKETING EDGE Awards gone live on electronics billboards, the event could be said to have received 360 degrees communications strategy as virtually all platforms have commenced a full-scale campaign on it and disseminated news about it.
The Marketing Edge Annual National Marketing Summit Brands & Advertising Excellence Awards is a yearly offering of MARKETING EDGE, Nigeria’s leading brands, and marketing publication, to IMC industry as a demonstration of its commitment to its vision of ‘Promoting the Brand Idea’.
This year’s award coincides with the 16 years anniversary of the organisation.