Star Entertainers Lead Consumers to Unveil Legend 45cl Bottle
Last Friday in Lagos, star entertainers including Desmond Elliot, Timaya, Funnybone, Mawuli Gavor, Timaya, and Chike led loyal consumers and fans for a special outing with Legend Extra Stout which climaxed with the unveiling of the new Legend 45cl Bottle.
This special night which had Radisson Blu, Ikeja, filled to the brim, was described as a special celebratory event and a landmark achievement marking the launch of the new Legend 45cl product size.
Timaya has been having a memorable year and he continued his impressive streak by delighting the audience with some of his classics such as ‘Ogologomma, ‘Ukwu’ as well as some of his new hits like ‘I can’t kill myself’ and ‘Balance’. Fans were screaming at the top of their lungs during his performance, it really was a sight to behold.
Just when consumers thought the party couldn’t get any better, Project Fame, Chike mounted the stage and they simply could not believe their eyes. He also performed a number of his hit songs like ‘Fancy you’, ‘Friend zone’ and ‘Out of love’.
The DJ on the night also got the fans buzzing as he delivered chart-topping hits which had everyone dancing and singing along. This was as good as any Friday night turn up and Legend extra stout literally shut down Ikeja, as it launched its all-new product size.
This product launch adds to Legend’s long list of exciting brand initiatives in 2019. Earlier in the year, Legend extra stout set out to redefine itself, and broaden its appeal to millennial Nigerians. What followed were a set of audio-visual commercials emphasizing Legend’s new brand narrative of “Be Yourself”. The simple yet brilliant campaign has seen the brand reinvent itself in an interesting way, as it encourages consumers to be proud of their uniqueness rather than conform to societal norms.
Legend extra stout clearly seems to be on a hot streak, and with nights like these, we are certainly up for more exciting initiatives from the stout brand.
Consumers are urged to get a bottle of the new 45cl Legend from their local stress and if they so desire, tweet about it using the hashtag – #ThePowerOf45.