Industry Report: NETCORE Solutions Report Favours Email Marketing as 2018 email Reception Data Proves
Netcore Solutions, an AI-Powered Growth marketing platform, and solution provider has released its 2018 report focusing on data associated with email reception data for the year (2018) under review.
According to the company in a statement signed by Chukwudi Nwokike, Client Success Manager, Netcore Solutions, Nigerian brands would always have the need to communicate with their customers on a frequent basis insisting that what to communicate is as important as when to communicate and where to communicate.
With the benefit of hindsight, about 15 years ago during data collection, the report, noted that Nigerians would often give invalid email addresses, adding that SMS has long been the major player in mass communication to customers. This is majorly because the most accurate data held by brands has always been SMS numbers.
However, the declaration of SMS marketing a nuisance by Nigeria Communication Commission (NCC) noted the report, led to the rise of DND an acronym for “Do not Disturb”. “Suddenly brands SMS delivery rates dropped to as low as 40%. Brands now need to turn to other channels of communication to engage with their customers”, said the report.
“The rise of GSM and 3G Technology in Nigeria had given multiple communication channels at the fingertips of every user. Now a large percentage of the population have valid email addresses that they check on a regular basis”.
According to the report findings, social media platforms such as Facebook, Instagram and Twitter play a valid role in the lives of the consumers. “Suddenly, it is no longer about what you communicate alone. When you communicate, how you communicate and the channel you use for communication would play a big role in converting the sale”, the report claimed.
The report is aimed at providing valuable insights behind email marketing and how the average Nigerian customer reads marketing emails. “With this report, email marketers can now tailor their communication to ensure they are delivering the right content at the right time”.
The email reception data report was compiled by the Client Success Manager Team (Smartech Product) for Netcore Solutions in Nigeria.
Netcore Solutions is a 22-year old technology and marketing company whose footprints start from India and are now present in 9 Countries – India, Malaysia, Indonesia, Nigeria, Vietnam, Phillipines, USA, UAE, and UK.
Netcore solutions has 3000+ global clients with 70+ clients in Nigeria using one of their solutions. Netcore’s Smartech is an AI-Powered Growth marketing platform that is capable of delivering cross-channel automated communication on 10 Channels (Email, SMS, Voice, Whatsapp, Facebook, Instagram, Browser Push Notifications, Web Message, In-app message, App Push Notifications).
By combining these 10 channels of communication in one highly customizable platform, Smartech empowers marketers to engage with their customers and increase conversions on website and mobile app using triggered notifications and deep analytical insights, the report declared.
Download report here