CPC, NLRC Commend BIC Shave, Play and Win Promotion
The National Lottery Regulatory Commission and Consumer Protection Council have given a positive nod to the just concluded third edition of BIC Shave, Play and Win national consumer Promotion which ran alongside the just concluded African Cup of Nations (AFCON).
Various activations points were created, including viewing centers where consumers watch and win instant gift items as they cheer the Nigerian team to victory.
The promotion emerged several winners of LED television sets, DSTV Explora decoders, mobile phones, tabletop gas cookers and rechargeable fans through electronic draw system that took place recently at the head office in Lagos.
Speaking at the draws, Assistant Head of Enforcement Unit, National Lottery Regulatory Commission, Adeniyi Adeleke said that the draw was fair and transparent and gave equal chances to all entries in the promotion.
He charged companies and handlers of brands to always design promotion that protect and promotes the interest of their customers in all ramifications because it will tighten the relationship of both parties.
The Consumer Protection and Council Head of FCCPC, Lagos Office, Susie Onwuka and Senior Legal Officer-Simisola Muniru from Lagos State Lottery Board (LSLB) also approved the entire process of the promotion and congratulated BIC Company for staying true to their promises.
In his comments, The Business Development Manager for BIC, Adeyemi Ojo, disclosed that, Shave, Play and Win idea was created to restate the company’s commitment to quality shaving solutions readily available as well as connect, engage and reward loyalty to the brand.
He reiterated that, the company focus is always to excite consumers, dealers and partners at various touch points which has given the brand leverage to keep ahead of competitions and remain relevant in the ever-challenging market.
Mr. Ojo further said that the brand has affinity with sports which was why the AFCON 2019 was a good time to run the third edition.
BIC has always worked to provide consumers with the best solutions since 1975, offering technological innovations and ensuring product quality standards in manufacturing process.