12th Brand2Wealth Seminar to Focus on Creating Borderless Markets for SMEs
The 12th Edition of the Annual Brand2Wealth Seminar for SMEs will take place on Thursday, October 3rd , 2019 at the Shell Hall, MusonCenter, Onikan, Lagos with the theme: Digital Marketing- Creating Borderless Markets.
At this year’s Event, USP Brand2Wealth Seminar will officially launch its newly designed website-BRAND2WEALTH.COM – An online portal for SME brands. This portal was created with the aim to provide constant support for SMEs in building and expanding their brands locally and internationally.
Held since 2007, Brand2Wealth Seminar for SMEs is USP’s Annual corporate social investment initiative with an empowerment scheme which aims to equip SMEs with the branding knowledge they need to build globally competitive products and services. It brings together Nigeria’s leading thinkers and professionals who discuss and share ideas that help SMEs deepen market knowledge and facilitates their access to funding.
Brand2Wealth has empowered more than 2000 SMEs and now attracts more than 300 participants every year and is proudly supported by Bank of Industry and Emzor Pharmaceuticals.
According to the CEO of USP Brand Management, Muyiwa Kayode, the objectives of Brand2Wealth include “Significant contribution to the wealth creation capabilities of SMEs with the attendant transformational impact this can have on the economy”.
The event will feature a Seminar, with the theme: DIGITAL MARKETING- CREATING A BORDERLESS MARKET FOR YOUR PRODUCT; Brand Fair- An Exhibition of Products and Services for SMEs; Brand Clinic- where branding experts provide solutions for SMEs; Raffle Draw.
To underscore the importance of creating a borderless market, confirmed Speakers for the 2019 Edition of Brand2wealth include:
Peace Itimi, a Public Speaker, Certified Digital Marketing Strategist and Trainer, is the Head of Marketing for Korapay
She has over 4 years experience in Digital Marketing and has been involved in the strategy and execution of digital marketing campaigns for brands like Benson Idahosa University, Glo NG, Naijagaming, EIE Nigeria, Total Perspectives UK, Bottles Restaurant, iFitness Gym, Kubitx and more.
She has been a guest speaker at numerous events including Sports Betting West Africa Summit, LEAP Africa’s School2work programme, YALI Nigeria Cohort 4 amongst others.
Peace Itimi regularly trains for Wild Fusion Digital Centre, Orange Academy, Stutern, Haptics Academy, Google Digital Skills and Facebook for Creators. Peace has trained over 5000 people so far.
She is also a writer and has published 3 free eBooks on personal development and Digital Marketing.
Most recently Peace took her flair for teaching to YouTube and now creates marketing and inspirational videos every week.
Mr. Adedayo Elegbe, Co-Chairman Mobile Marketing Association West Africa, CEO Sponge Ltd has a demonstrated history of working in the internet industry. Elegbe is a strong business professional skilled in Digital Strategy, Mobile Advertising, E-commerce, Strategic Planning, and Business Development.
Dayo is a new media veteran with over 15 years of experience delivering digital marketing strategies and solutions for some of the world’s leading brands (Diageo, British Airways, Ericsson Enterprise, News International, Coca Cola, Nigerian Breweries, Nestle). He has led a number of ground-breaking teams that have shaped digital marketing thinking both in Nigeria and abroad.
Mr Elegbe was one of the founding members of the digital marketing group Agency.com, at one time the largest interactive marketing agency in the world, and ran one of the very first mobile marketing campaigns in the UK. He developed and delivered the marketing platform that was the basis for the highly successful ‘Coke Open and Win’ campaign.
The event attracts up to 300 participants and offers a unique promotional platform for companies with products and services for SMEs.