Heineken’s New “Better Together” Campaign Positions 2019/2010 UCL Season The Best Yet
Set to deliver another exciting UCL season, Heineken premium lager as a proud sponsor of the UCL for over two decades, has unveiled a new campaign tagged “Better Together” which is intended to position and indeed make the 2019/2020 UCL season the best yet in the annals of the champions league.
The “Better Together” campaign seeks to foster great memories amongst friends by giving fans the chance to experience the Champions League games while engaging in some exciting side activities such as foosball, football charades, and football trivia.
Heineken’s 25-year association with UEFA has seen the brand become one of the most recognizable brand supporters of football. The UEFA Champions League which is followed by more than a billion people worldwide is one of the most-watched sporting competitions in the world and Heineken believes that experiences like this are better enjoyed when shared. To that end, the brand is giving friends an opportunity to view the best of football with the best of beers – Heineken.
Heineken will be hosting fans and consumers to exclusive match viewings throughout the UCL group stages, starting with this season’s curtain-raiser – the game between inter Milan vs Slavia Praha game on the 17th of September.
Speaking on Heineken’s UCL campaign, the Portfolio Manager, International Premium Brands, Sarah Agha said;
“Heineken has been an integral partner of the UEFA Champions League for 25 years. As a consumer-focused brand, we will continue to enrich the fans’ experiences of football by creating avenues for our consumers to experience the UEFA Champions League in the best possible way. We recognize that although, UCL can be watched alone, viewing with others always makes for an enjoyable experience and that is why we have made it possible for our consumers to enjoy the best of football with their friends at our Heineken experience centers.”
UCL nights at Heineken screening venues are usually full of exciting experiences as it features top-class football from the games on display. With this year’s theme of “Better Together”, fans can also expect to engage in some fun games which will foster great experiences between friends and fellow sports fans. Heineken is the official sponsor of the UEFA Champions League and it’s over 20-year relationship with UEFA has seen the international premium brand become one of the most recognizable brands in European football.