Plural Media Partners MARKETING EDGE On Real-Time Industry News
Plural Media, a digital-out-of-home advertising company, has launched a partnership with MARKETING EDGE , a leading marketing and advertising focused print and online magazine in the country with a view to delivering top industry news on her digital billboards network pan-Nigeria.
The collaboration, which is considered to be groundbreaking in the industry, the companies said would provide fresh relevant content and news on-the-go along with commercial adverts on the Plural Media digital billboard network to keep the audience engaged.
Speaking on the partnership, Uduak Bassey, Managing Director, Plural Media said: “We have been a proud partner of MARKETING EDGE in many spheres and, therefore, find it worthy to come together again using our leading-edge LED Screens powered by Robust Content Management Software to achieve this feat. This development ties into our mantra about continuous improvement to make DOOH hard to ignore in the media mix.
“The development in the OOH industry in Nigeria vis-à-vis other channels of communications is amongst the most impressive we have experienced in the last few years and we are very excited to be teaming up with an industry renowned brand like MARKETING EDGE that has proven its mettle and remained relevant in its own space to start this landmark initiate”
According to Mr. Bassey, the feat was made possible using the most
advanced and reliable LED hardware and intelligent content management
system that the company had invested in over the years to power her
billboards’ infrastructure from the clouds in real-time. The digital
development has continued to delight the audience with relevant daily
communication and information such as Traffic Dwell Time on key routes
in Lagos metropolis, to aid commuters in planning their daily journeys;
Exchange Rates of major currencies as well as weather/breaking news
The marketing communications industry news will appear on a ten-second per news feature rotation within each cycle updated in real-time from the clouds.
“As one of the leading innovative Digital Billboard providers in the
country with high quality screen resolution, we strategically offer our
clients additional features to make their campaign command attention
through our media platforms. On top of this, Plural Media provides
advertisers with all the benefits of digital, including minimal lead
times, immediacy of posting, day-part messaging and mobile/social media
convergence,” Mr. Bassey explained.
Speaking in a similar vein, Publisher of MARKETING EDGE, Mr. John Ajayi
disclosed that the new partnership with Plural Media, a leading OOH
digital out-of-home advertising agency is another radical way of
pro-actively repositioning the marketing publication for market
leadership and pre-eminence.
The Publisher who hinted that the new partnership was further inspired
by MARKETING EDGE’S current innovation with a DAILY NEWSLETTER tagged MARKETING EDGE NEWSLETTER which now keeps regular tabs on exclusive industry news as it breaks. “We are now more news savvy as regards keeping tabs on regular local and global news event. At MARKETING EDGE, we keep setting the pace, we keeping setting the agenda while promoting the brand idea as well as expanding the frontiers of marketing and advertising knowledge”, he stated.
MARKETING EDGE which began operations 16 years ago has remained an avant-garde media group with print, broadcast and online platforms, all geared to promoting the brand idea.