Access Bank, Star Lager Co-brand ‘Access The Stars’, New Talent Hunt Offers N150 million Star Prize
A new musical reality show cum empowerment platform, “Access The Stars” was today unveiled by Nigeria’s corporate giants, Access Bank Plc and Star Lager Beer from the stable of Nigerian Breweries Plc offering the winner of the contest an unprecedented whopping sum of N150 million (One Hundred and Fifty Million Naira).
These two of Nigeria’s biggest brands are co-branding this mega opportunity to discover new music talents across the country. The new talent hunt – Access The Stars, sponsored by Star Lager Beer and Access Bank, will give exceptional Nigerians the chance to be refined, and empowered to reach superstar status in the music industry.
The winner of the hunt which will kick off this October, in addition to the fame of winning the hunt, will receive monetary awards of up to N150 million. The sum which more than doubles the N60 million Big Brother Naija prize package places the new Access Bank and Star Lager Beer talent hunt reality show, as the platform with the biggest prize package in the country and arguably in Africa.
Speaking on the initiative, Herbert Wigwe, Access Bank MD/CEO stated that Access The Stars is borne out of the desire of both brands to continue to connect with people through the one platform they both have in common which is music. “Both our brands share a long history of creating excellent musical experiences for not just own customers, but the wider Nigerian audience, and this is us expanding on that,’‘ he said.
Access The Stars comes from the desire of both brands to continue to connect with people through the one platform they both have in common – music. Access Bank and Star Lager Beer share a long history of creating excellent music experiences for not just their consumers, but for the wider Nigerian audience.
Star Lager Beer is a well-known name in the Nigerian music scene, with hit concerts like Star Music – The Trek, Star Mega Jam, and famous talent show, Star Quest which was a launchpad for the likes of Kcee, DJ Switch and many more. With their concerts, the brand took stars around the country and gave them the platform to entertain fans in different cities.
Access Bank on the other hand recently made their foray fully into music with the Born in Africa Festival (BAFEST). The much talked about concert had a long list of top-rated stars in Nigeria’s music scene perform at a brilliantly produced event by Livespot360. Before this time, the bank has been a major sponsor of other concerts around the country and is now putting its full weight behind what would most likely be the biggest event in 2019.
Alongside the hunt for new talents, Access The Stars will also reward fans with music performances from A-list artistes in each city the discovery train hits. Much like the now-defunct Star Music – The Trek, acts such as Tiwa Savage, Burna Boy, Flavour, Phyno, Olamide, Kcee, and more will perform in different cities as Access Bank and Star Lager Beer tour Nigeria to in search of new talents.
Hosting Access The Stars will be music superstar Dare Art Alade, with television host and radio personality, Olive Emodi as co-host. Choreographer and CEO Imagneto Dance Company, Kaffy, Nigerian Music Producer, Tee-Y Mix, and Nigerian Music Star, Seyi Shay will judge the talents to be found across Nigeria.
During a press conference to announce the event, Mr. Jordi Borrut Bel, Managing Director/CEO, Nigerian Breweries, said; “we have done this before, but this time, we want to bring something new and more entertaining to our consumers, where they not only enjoy good music, but get the opportunity to have their own voices and music showcased to the rest of the world. We are really excited about this”.