Maltina, Noble Igwe set to Share Happiness in Abuja with ‘1000 Smiles’ Campaign
The campaign is an exciting initiative by Maltina aimed at sharing happiness and capturing smiles of people across diverse backgrounds in Nigeria.
The tour details unique stories, photos and videos of participants in several cities, and other fun activities which include handing out cans of Maltina drinks.
In her statement, the Maltina Brand Manager, Chiamaka Efulu said, “Maltina remains the number one malt drink made specially from natural ingredients, and fortified with vitamins and calcium for healthy families, making it the innovative category leader with a strong message to spread happiness across the country”.
The campaign began in August 2019, as the ‘Happiness Team’ made up of the brand representatives and Noble Igwe visited several Nigerian cities including Aba, Uyo, Awka, Lagos, Ilorin, Ijebu Ode, and others.
Maltina believes that a smile has the potential to inspire the world, which influenced its mission to capture happiness in Nigeria. The campaign has rapidly evolved into stories about joy across different communities, regardless of challenges, age or gender.