mediaReach OMD Presents Latest MEDIAFACTS Book on 20th Anniversary
mediaReach OMD presents the latest edition of MediaFacts Book. mediaReach OMD has been instrumental in publishing the MediaFacts Book annually for over a decade (since 2001), with an objective to organize and make media information for West & Central Africa easily accessible, useful and meaningful to all.
It is noteworthy to state that this edition of the MediaFact Book coincides with the 20th Anniversary of mediaReach OMD in Nigeria. The MediaFacts book which is published in English and French contains all media advertising related information across 23 West & Central African markets. In addition to the hard copy, MediaFacts Book is now available online on https://www.mediafactsbook.com/ and mobile app (Android only).
Over the years, MediaFacts book has become a key resource for marketing professionals in West and Central African region. The latest edition of MediaFacts Book gives extensive coverage of English-speaking markets – Nigeria and Ghana; French-speaking markets – Côte d’Ivoire, Cameroon, Togo, and Benin, in addition, it covers 17 other markets in West and Central Africa. Media Practitioners in West and Central Africa and Companies that are making inroads into the various market(s) in the region find MediaFacts Book useful.
The MediaFacts Book focuses on providing an in-depth Media Overview, covering Consumption of Media, Ranking of Stations & Publications, Media Investment Trends, Top Categories & Advertisers, Demographic Understanding of Consumers. It also provides vital information and statistics about markets in terms of Key Facts, Economic Indicators, etc.
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mediaReach OMD continues to be a thought leader and pioneer of various initiatives at the industry level, including syndicated and proprietary researches. mediaReach OMD combines Innovation, Creativity, Empathy, and Evidence to make Better Decisions, Faster on behalf of their clients so they can learn faster and act faster, create valued connections with customers, build profitable business outcomes and, ultimately, win the future.
mediaReach OMD (www.mediareachomd.com) is the leading Media Agency in West and Central Africa, having presence in Nigeria, Ghana and Cameroon; and with affiliation as Harmonies OMD, having presence in Côte d’Ivoire, Congo, Togo and Benin, this offers an unrivalled coverage to our Clients in West and Central Africa.
mediaReach OMD started its operation in Nigeria 20 years ago and has been consistently ranked No. 1 by RECMA (since the report started for Nigeria in 2011). mediaReach OMD has a long history of winning the Young Lions Media competition in Nigeria, and by winning the 2019 edition of the Young Lions Media competition, mediaReach OMD represented Nigeria for the 9th time at Cannes in June 2019, since 2008. At the Creative Week held in March ’19, mediaReach OMD grabbed the title of Young Pitcher Integrated competition and have qualified for Dubai Lynx, which will happen in March 2020, additionally at the Creative Week, mediaReach OMD won the following medals for the outstanding work done for their Clients: Gold for Best Use of Media; Silver for Best Use of Media; Gold for PR and Reputation Management; and Bronze for PR and Reputation Management
Globally, OMD (www.omd.com) is the world’s largest and leading media network. In June 2019, OMD was recognised as Most Medaled Media Network at Cannes Lions Festival of Creativity. Earlier in the year, OMD was named as Adweek’s Global Media Agency of the year 2019.