Riding on Pop Culture Pepsi unveils ‘We Got Taste” Campaign, Agenda for December
Pepsi has unveiled a new brand campaign as part of its yearly activities in PLACING THE consumers at the forefront of its brand awareness INITIATIVES. The new campaign tagged: “We Got Taste” was unveiled today at a media session which held at the Seven Up Bottling Company, ijora Lagos.
While speaking on the new campaign, Marketing Manager, Seven Up Bottling Company, Mr. Segun Ogunleye said the new campaign is part of the company strategy of owing December every year for the consumers to have great and exciting experience.
According to him, the Pepsi brand is a brand that understands pop culture and consumer experience thereby combining the functionality of product with its emotional attribute.
“There is a long line of events that will exhibit the true character of the taste that Pepsi stands for, through the intrinsic taste of the pop soda, the dynamic brand ambassadors, and the array of concerts planned out. All these have been put together to give Nigerians the ultimate taste experience this December.
“Pepsi over the years has owned December with Music +Football events which have become a driving force. As a brand we are in the forefront of driving contemporary pop culture, and we have done this again and again and that’s the spirit of what our brand is about”, he said.
The Marketing Manager revealed that the new campaign “We Got Taste” which has been premiered on digital platform received 80% applauds from consumers on various social media platform.
In making December a more memorable one, the brand will host the best shows, party experience and concerts this December like the Pepsi Rhythm Unplugged, Livespot X Festival featuring Cardi B, Star Boy Wizkid, and Burna Boy. Other artistes who sit at the center of the brand promotions and awareness include Davido, Teckno, Tiwa Savage, Teni who are all the rave of the moment.
Other events lined up for a tasteful December include grammy-nominated Burna Boy’s ‘Burna Boy in Concert,’ MeganTheStallion, Teni ‘The Billionaire Experience’, Tiwa Savage with ‘Savage Experience’ and Pepsi ‘Star Boy’s Wizkid Live Concert.’
The December vibe will also feature DJ Cuppy’s ‘Cactus at the Roof Party,’ DJ Xclusive’s ‘All White Party’ and DJ Spinall’s ‘Party of your Dreams’ which happen to be among the most celebrated raves in Nigeria and Africa.
Over the years, Pepsi has been making December a memorable experience for customers through its various campaigns and promotions. In 2016 it unveiled the Turn Down 2 Turn Up, while in 2017 and 2018 it unveiled the No Shaking, Carry Go Disembaa and No Chill Disembaa Campaigns.