Kantar Nigeria unveils Lifestyle Centric Office Complex, Shocks 80-Year-Old Uncle Tej
Kantar Nigeria, a part of the globally acclaimed research agency last week gave further fillip to the Nigerian marketing research industry and the practice as the company under the leadership of the Deola Tejumola moved into its new ultramodern office facility on Ikorodu road, Lagos.
Occupying a vantage position overlooking the busy expressway, the imposing 5-storey building is purpose modeled to reflect the Kantar global office architecture and positioning with a view to offering seamless services to clients across its different practice areas. Further serving as a boost to marketing research image and popularity of the profession.
Conducting the media and invited guests including the Chairman of the company, the 80-year-old, Mr. Kareem Tejumola, fondly called Uncle Tej, around the facility, dubbed “The Hub”, during the official opening last week Friday, Fikayo Aremu, Lead, Fintec team and Account Director, Kantar Nigeria, explained that prior to this noteworthy development, Kantar had all its businesses scattered in at least 5 different office locations in Lagos.
However, Kantar model is that these businesses be together under one roof largely to deliver the best to its clients in a time-conscious manner. The group habitually co-locates its businesses to enhance collaboration and synergy.
In line with this, the new office reflects the Kantar architecture – a modern, seamless, open office workplace. “Regardless of which country you are, the local office should reflect or identify with a set global model that gives room for every business to work together”, that’s the main motive behind this new office edifice, Fikayo revealed.
Aside the magnificent building, 80 years old but very agile and strong Uncle Tej, the founder/CEO, RMS, the progenitor of Kantar Nigeria is perhaps the star attraction on the tour, and he relishes every moment with satisfaction but occasionally offers suggestions to the youngsters running the company.
Prominent on each floors of “The Hub” are the meeting rooms, “our work is about working together, running insights, brainstorming and beyond that we go to the field. The first thing we do is we brainstorm and that’s why the meeting rooms are an important part of the facility”, the tour guide and relocation committee chairman, Fikayo informed the guests.
There are also the meetings booths designed for making calls especially to clients because the style here is an open office, “we need to have smaller rooms where we can have meetings with the clients”
Apart from the well laid out work station areas, to ensure convenience, make the work fun as well as care for the lifestyle requirements of the staffers, there is a coffee area on each of the floors as well as other informal areas.
For instance on the ground floor, there is “Keke NAPEP area”; on the first floor, its “swing area”, on the second floor, it’s “KANTAR bike” with a ready board, where a staff bored on his workstation can place his laptop and temporarily work; similarly, on the fourth floor it’s “palm wine tapper’s bicycle” area.
Staff on each of these floors can come together have fun and relax as an elixir to working out their butts on their seats. Beyond the fun and relaxation, these as different modes of transportation depicted different things to us, Fikayo explained. “In Nigeria beyond the buses and cars, there are alternative means for transportation. Everyone wants to hop on “Keke Napep” to get going, you can also ride on a bicycle, etc.
The rationale is to highlight “possibility” and “no inhibition”. “Wherever our clients want us to get to, we will get there no matter the topography and we will deliver”, Fikayo added to the amazement of his audience.
In affirmation of the claim that “This place is a lifestyle workplace, it’s not about work, work and work”, there are ample relaxation centres at the penthouse – the cafeteria, the gaming area, the village square and a small but well-equipped gym where staff can go either in the morning or in the evening for physical exercises. This is aimed at complimenting staffers’ physiological and mental strength.
The essence of the massive investments deployed in this stylish workplace is to deliver excellent service to clients. “We want to deliver better and the best way to deliver better is to ensure that we have all the experts under one roof”, the relocation committee chairman noted.
Explaining the nitty-gritty, Fikayo explained that each of the floors is allocated different team, the head of each of the team is an expert in his domain. If you as a client come to Kantar Nigeria with a particular business issue, we don’t want to start calling and running helter-skelter, we can easily gather ourselves in a meeting room and solve the business issue. The new facility is also intended to inspire and build people, a place you want to go to every morning. “It’s a place we want people to look forward to being there because when you are happy and you are called that a client has an issue, we are all excited because we want to be there and that’s productivity”.
As massive as the new office is, the former (Ojodu) office is still in use, it now houses the Lagos regional office, while the new office serves as the head office, Kantar Nigeria. The development has combined offices in about 5-6 locations into just two with attendant benefits of saving cost.
Kantar global has developed expertise that helps businesses. It comprises of the kantar world panel; Kantar public which talks about non-governmental or government organisations; the domains which are creative and the brand. There are also the qualitative practice; customer experience and Innovation.
The business has metamorphosed a great deal, from RMS, to Kantar Millward Brown, to Kantar TNS and just Kantar as it is today, “we have seen our strength in those smaller businesses, now instead of working in silos we decided to bring everything together as one business including shared services such as HR, Finance, and administration, to deliver the best to the client”.
Fulfilled and satisfied, Uncle Tej is excited by the feat attained by Deola and his team as he nods every step of the way with relish and satisfaction. Joyfully he ascends the flight of stairs with ease similar to cutting butter with a knife.
From the “Village Square” on the penthouse, Uncle Tej was led to a door with his name inscribed on it. It’s Uncle Tej’s office. The purpose might not be unconnected with availing the team “Tej consultation and invaluable experience”. It is actually a reward for a man who has labored, built a legacy and put in the right structures to sustain such. “I am excited that in all these, you still remember me, thank you all”, an obviously impressed Uncle Tej the thanked the Kantar Nigeria team wishing them best and more successes, to wrap up the facility tour of Kantar Nigeria’s “The Hub”.