LaLiga Tests out Sceenic’s Watch Together on OTT Platform
Considered the most popular football league in the world, with more than 3.3 billion mobile internet users worldwide, LaLiga the “Spanish football league” is always searching to continue enhancing the viewing experience of its fans. For this reason, in an innovative strategy, LaLiga decided to partner with Sceenic and run a pilot featuring, allowing fans to stream their favourite games whilst watching together in real-time with friends.
Sceenic´s Watch Together software solution will be integrated into LaLiga’s OTT platform. After the pilot period, when successful, Watch Together will be a feature available for LaLiga Sports TV users, allowing fans to watch together, fulfilling LaLiga’s biggest aim: to build a loyal and strong community.
Minerva Santana, Director of Innovation & Global Development at LaLiga, expressed that “in order to remain leaders” they need to be able to anticipate “the new models of fan engagement and forms of audio-visual content consumption that are supported by technologies such as Sceenic’s Watch Together”.
This technology will enable the growth of their subscribers and penetration rate, most importantly, be the first choice for fans looking into online sports entertainment.
Jonathan Williams, COO at Sceenic is confident about what this new partnership brings to the table: “During the past few years all our efforts have been focused in the European market, working along cable operators, broadcasters and telcos, and most recently we started working in the U.S. market as well bringing a new vision to the company that also allowed us to open our offering to the Middle East and Oceania.
Working with LaLiga is taking Sceenic to a whole new level, as the potential reaches a global scale, we are talking about billions of potential users for our technology. This certainly is a big challenge for us as a company, as we will be enabling people all over the world to come together around their biggest passions, and this definitely puts a huge smile on our faces.”
Sceenic are the innovators and leaders when it comes to understanding today’s customer behaviour and their expectations. In 2013, the company created the Watch Together software solution, adding value to fan-engagement and keeping the conversation within their clients’ platform.